Comments on: User Generated Content

By: scotty

scotty — Mon, 11 Jan 2010 18:18:21 +0000

Good to see at bestbuy

By: brushedsun

brushedsun — Sat, 05 Dec 2009 17:01:05 +0000

Best buy doing things well

By: JPaulLucas (Jeff Lucas)

JPaulLucas (Jeff Lucas) — Wed, 08 Jul 2009 18:28:10 +0000

Twitter Comment

Great post on User Generated Content from Best Buy. [link to post]

- Posted using Chat Catcher

By: Jeremiah Owyang

Jeremiah Owyang — Fri, 03 Jul 2009 12:53:00 +0000

What’s so interesting to me is that you’re using these tools not only to connect with your customers for marketing, and now support with twelforce, but that this movement represents a great deal of your product line that you sell. The products within BestBuy are catalysts for this user generated products: Publishing, sharing, morphing, and consuming.

By: benasmith (Ben Smith)

benasmith (Ben Smith) — Thu, 02 Jul 2009 03:03:11 +0000

FriendFeed Comment

Good post from @BestBuyCMO on user generated content [link to post]

- Posted using Chat Catcher

By: Matt Klug

Matt Klug — Wed, 01 Jul 2009 19:53:47 +0000

Bravo Mr Judge. As a person evangelizing User Generated content for advertising, it really made me feel good when a company such as yours has the courage to put their brand in the hands of the public. I would have loved to see all of the work that was created for your company, but unfortunately it wasn’t made available Joe Public. I also noticed that their were only 350 submissions for all 12 brands. That seems a little small for the size of the companies that were apart of this. Did you help market this at all? Or were you just participants and Mofilms took the lead on that? It seems like the U12 missed out on a great viral marketing opportunity to get more people involved in promoting not only the competition but Best Buy as well. I hope that this isn’t the end of your jump into UGC and I look forward to your next project.

By: Kevin Matheny

Kevin Matheny — Mon, 29 Jun 2009 11:41:50 +0000

Really well-done. I’m struck by how well-done the ad is, and by how well it fits with the “You, Happier” tagline. I’ve never liked that tagline as much as I do in this ad.

By: Megan Cunningham

Megan Cunningham — Sun, 28 Jun 2009 18:27:00 +0000

Hats off to Best Buy for embracing new ways of establishing relationships with the public, rather than superficial TV ads that audiences skip with their DVR’s.

Madison Avenue has never been as flooded with buzz-words as it has been in the past 5 yrs, and yet as someone who runs an interactive marketing agency, I can say that for all the rhetoric that is out there, there is even more paralysis and timidity when it comes to approaching these new platforms. The market is not lacking in great creative concepts but there is a real dirth of true pioneers applying these concepts to live, breathing brands…despite the drop in effectiveness of traditional methods (banners, emails, even webinars) –new branded entertainment campaigns or vlog sponsorships are simply foreign and scary to most clients. The few exceptions (full disclosure: many are our clients) include HP, Toyota, Sundance, Microsoft and even Apple. I applaud Best Buy’s efforts in rethinking who they put at the center of their brand-making; “You to the Power of 12″ is an empowering, original campaign that others can point to when navigating their strategic branding plans.

By: Kevin Myers

Kevin Myers — Sat, 27 Jun 2009 17:19:00 +0000

Great post, thank you. Enjoyed all the commercials because of who made them… customers!

I am really enjoying these days as a marketing professional, between yourself, Gary Veynerchuk, Jeffrey Hayzlett and Lisa Genova there are so many examples on how to share your brand or idea in context to what really matters to others.

Passion, Patience, Transparency and above all Listening!

By: Antony van Zyl

Antony van Zyl — Sat, 27 Jun 2009 17:14:53 +0000

I enjoyed Mahesh’s story, however in the end it was diminished by being just another commercial. User generated content is from the heart – and seeing Best Buy facilitate the ability to create that was great – it reached me – but the final analysis shows this to be another ad.

At best advertising is intrusive – at worst obnoxious. Why can brands not partner with the audience in creating win win scenarios where the brand facilitates the user experience and in turn the user can pull the brand information from the medium when they want it.

Internet technology makes this possible.

I don’t believe in throwing the baby out with the bathwater – but rather than adapting old advertising to new mediums, why not create a whole new form of brand facilitated user engagement – unadvertising.

If you are going to embrace a new medium, a new methodology – then really go for it and break massive ground. As Daniel Burnham said – “Make no small plans.”