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	<title>Comments on: True Stories &#8211; Back To School Campaign</title>
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	<link>http://barryjudge.com/true-stories-back-to-school-campaign</link>
	<description>Updates from the CMO of Best Buy</description>
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		<title>By: presidentielles 2012</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2377</link>
		<dc:creator>presidentielles 2012</dc:creator>
		<pubDate>Tue, 24 Nov 2009 17:20:36 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2377</guid>
		<description>nice blog</description>
		<content:encoded><![CDATA[<p>nice blog</p>
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		<title>By: Shirley Mangual</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2256</link>
		<dc:creator>Shirley Mangual</dc:creator>
		<pubDate>Sun, 30 Aug 2009 21:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2256</guid>
		<description>Thank you Best Buy for sharing my story with the world! My little sister was playing a game online and while it was loading my commercial came up! She called me and said, &quot;Oh my God Shirley! You are famous! I saw you! My big sister is on the internet!&quot; Hahahaha... It made my day. :o)

Again, thank you! Keep up the great work! I love ALL of them! (And I get to see them for the month of September in all Best Buy stores!) Yeiiii!</description>
		<content:encoded><![CDATA[<p>Thank you Best Buy for sharing my story with the world! My little sister was playing a game online and while it was loading my commercial came up! She called me and said, &#8220;Oh my God Shirley! You are famous! I saw you! My big sister is on the internet!&#8221; Hahahaha&#8230; It made my day. <img src='http://barryjudge.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> )</p>
<p>Again, thank you! Keep up the great work! I love ALL of them! (And I get to see them for the month of September in all Best Buy stores!) Yeiiii!</p>
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		<title>By: ErrorError</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2245</link>
		<dc:creator>ErrorError</dc:creator>
		<pubDate>Sat, 29 Aug 2009 01:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2245</guid>
		<description>BEST BUY TURKEY IS COMING SOON!!

I SWEAR TO GOD BEST BUY IS BEST COMPANY ON THIS WORLD!!</description>
		<content:encoded><![CDATA[<p>BEST BUY TURKEY IS COMING SOON!!</p>
<p>I SWEAR TO GOD BEST BUY IS BEST COMPANY ON THIS WORLD!!</p>
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		<title>By: Andy Cantu</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2184</link>
		<dc:creator>Andy Cantu</dc:creator>
		<pubDate>Mon, 24 Aug 2009 06:24:18 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2184</guid>
		<description>They all turned out great.</description>
		<content:encoded><![CDATA[<p>They all turned out great.</p>
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		<title>By: Arik Hanson</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2180</link>
		<dc:creator>Arik Hanson</dc:creator>
		<pubDate>Sun, 23 Aug 2009 19:26:23 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2180</guid>
		<description>&quot;We need to do a better job of telling the people part of our story.&quot; That comment struck a chord with me, Barry. All companies--regardless of whether you&#039;re selling products or services, B2B or B2C--need to tell the people side of their story. Nothing you don&#039;t already know here, but people do business with people they like. With businesses they like. Relationships sometimes trump superior products, whether we want to admit that or not. So yeah, I would completely agree, the people side of your story is tremendously important.

Here&#039;s an example. I was at BlogWell last week and heard Scott Monty tell an incredible story about  a customer who tweeted Scott asking if Ford CEO, Allan Mullaly, could give him some help in picking out a Ford. Scott took this request seriously (no surprise there). And Allan was on the phone with this customer that very Saturday (as well as a host of other Ford folks). The end result? The customer bought a Ford. But, the people side of the story is bigger than that. I&#039;m willing to bet, based on this experience, this customer is now Ford customer for life. And he&#039;s probably going to tell anyone who will listen the exact same thing. Heck, he already is--check out this post: http://blog.actslike.com/2009/08/10/the-art-of-leadership-a-ford-story/ (it&#039;s an amazing story). And now, as a result, Ford is telling the story, too.

@arikhanson</description>
		<content:encoded><![CDATA[<p>&#8220;We need to do a better job of telling the people part of our story.&#8221; That comment struck a chord with me, Barry. All companies&#8211;regardless of whether you&#8217;re selling products or services, B2B or B2C&#8211;need to tell the people side of their story. Nothing you don&#8217;t already know here, but people do business with people they like. With businesses they like. Relationships sometimes trump superior products, whether we want to admit that or not. So yeah, I would completely agree, the people side of your story is tremendously important.</p>
<p>Here&#8217;s an example. I was at BlogWell last week and heard Scott Monty tell an incredible story about  a customer who tweeted Scott asking if Ford CEO, Allan Mullaly, could give him some help in picking out a Ford. Scott took this request seriously (no surprise there). And Allan was on the phone with this customer that very Saturday (as well as a host of other Ford folks). The end result? The customer bought a Ford. But, the people side of the story is bigger than that. I&#8217;m willing to bet, based on this experience, this customer is now Ford customer for life. And he&#8217;s probably going to tell anyone who will listen the exact same thing. Heck, he already is&#8211;check out this post: <a href="http://blog.actslike.com/2009/08/10/the-art-of-leadership-a-ford-story/" rel="nofollow">http://blog.actslike.com/2009/08/10/the-art-of-leadership-a-ford-story/</a> (it&#8217;s an amazing story). And now, as a result, Ford is telling the story, too.</p>
<p>@arikhanson</p>
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		<title>By: Liz</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2167</link>
		<dc:creator>Liz</dc:creator>
		<pubDate>Sun, 23 Aug 2009 00:14:59 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2167</guid>
		<description>I like the spots - unfortunately, MY experience doesn&#039;t match the great stories in the ads.  I went into my local Best Buy yesterday because my FM transmitter for my Ipod died.  As I stood looking at the various choices, a BB employee walked up and asked if he could help me.  I told him I wanted to play my IPod in the car.  He asked if I had a plug in my dashboard for the IPod. . . . . I told him &quot;No, my car is a 2001.&quot;  He told me the ONLY way I could listen to an IPod in my car was to use the cassette adapter. . . . . 

At that time, I was holding an FM Transmitter in my hands, and I showed it to him and said, &quot;I think this will work.&quot;  He said, &quot;No, it won&#039;t.  You have to buy the cassette adapter.&quot;
I questioned him, so he called someone else over.  THAT guy agreed with me that the FM transmitter WOULD indeed transmit from my Ipod through the radio.  When I then asked THAT guy how I should figure out which one I needed, he just looked at the products on the aisle and said, &quot;That just depends on what you like.  You should just buy the one you like the best.&quot;  That&#039;s the extent of the advice he could give me. An exact quote, &quot;This one says it has &quot;Clear Scan&quot; so if you want &quot;Clear Scan&quot; get this one.&quot;   I wanted to know what Clear Scan was!!!  He just read the box to me.

I bought one.  I brought it home.  It&#039;s not what I wanted, so I will be returning it and figuring out where else to go where I can get some actual advice.  I&#039;m very disappointed.</description>
		<content:encoded><![CDATA[<p>I like the spots &#8211; unfortunately, MY experience doesn&#8217;t match the great stories in the ads.  I went into my local Best Buy yesterday because my FM transmitter for my Ipod died.  As I stood looking at the various choices, a BB employee walked up and asked if he could help me.  I told him I wanted to play my IPod in the car.  He asked if I had a plug in my dashboard for the IPod. . . . . I told him &#8220;No, my car is a 2001.&#8221;  He told me the ONLY way I could listen to an IPod in my car was to use the cassette adapter. . . . . </p>
<p>At that time, I was holding an FM Transmitter in my hands, and I showed it to him and said, &#8220;I think this will work.&#8221;  He said, &#8220;No, it won&#8217;t.  You have to buy the cassette adapter.&#8221;<br />
I questioned him, so he called someone else over.  THAT guy agreed with me that the FM transmitter WOULD indeed transmit from my Ipod through the radio.  When I then asked THAT guy how I should figure out which one I needed, he just looked at the products on the aisle and said, &#8220;That just depends on what you like.  You should just buy the one you like the best.&#8221;  That&#8217;s the extent of the advice he could give me. An exact quote, &#8220;This one says it has &#8220;Clear Scan&#8221; so if you want &#8220;Clear Scan&#8221; get this one.&#8221;   I wanted to know what Clear Scan was!!!  He just read the box to me.</p>
<p>I bought one.  I brought it home.  It&#8217;s not what I wanted, so I will be returning it and figuring out where else to go where I can get some actual advice.  I&#8217;m very disappointed.</p>
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		<title>By: randy1043 (Randy Holland)</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2142</link>
		<dc:creator>randy1043 (Randy Holland)</dc:creator>
		<pubDate>Thu, 20 Aug 2009 17:53:42 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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&quot;Barry Judge » Blog Archive » True Stories – Back To School Campaign&quot; ( [link to post] )&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/randy1043" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
&#8220;Barry Judge » Blog Archive » True Stories – Back To School Campaign&#8221; ( [link to post] )</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: Doug Hook</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2124</link>
		<dc:creator>Doug Hook</dc:creator>
		<pubDate>Wed, 19 Aug 2009 08:44:38 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2124</guid>
		<description>I love these.  Unfortunately, being a part of this groups shootings up in Minneapolis, I only really got to meet and spend time with Max.  I love that we get to be a part of all this, and I hope I get to see myself on here sometime soon!</description>
		<content:encoded><![CDATA[<p>I love these.  Unfortunately, being a part of this groups shootings up in Minneapolis, I only really got to meet and spend time with Max.  I love that we get to be a part of all this, and I hope I get to see myself on here sometime soon!</p>
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		<title>By: Zach Snyder</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2119</link>
		<dc:creator>Zach Snyder</dc:creator>
		<pubDate>Wed, 19 Aug 2009 00:52:29 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2119</guid>
		<description>I&#039;ve purchased two expensive TV&#039;s from Best Buy. BUT, will never buy anything from Best Buy, again. You are a bunch of cowards.

http://www.denverpost.com/ci_13151535</description>
		<content:encoded><![CDATA[<p>I&#8217;ve purchased two expensive TV&#8217;s from Best Buy. BUT, will never buy anything from Best Buy, again. You are a bunch of cowards.</p>
<p><a href="http://www.denverpost.com/ci_13151535" rel="nofollow">http://www.denverpost.com/ci_13151535</a></p>
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		<title>By: Carmen Bracamonte</title>
		<link>http://barryjudge.com/true-stories-back-to-school-campaign/comment-page-1#comment-2116</link>
		<dc:creator>Carmen Bracamonte</dc:creator>
		<pubDate>Tue, 18 Aug 2009 18:25:44 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=514#comment-2116</guid>
		<description>Thank you for posting the YouTube Videos on Social Media.  The numbers are astonishing and media is here to grow.  There is however a sector that is being underserved by retailers, and I would appreciate your thoughts.  Please read my latest post at http://patientsquad.blogspot.com/ I would really appreciate your feedback from the Best Buy experience. If you would like more details about our study,  I can send it for your review at your convenience.  Thank you.</description>
		<content:encoded><![CDATA[<p>Thank you for posting the YouTube Videos on Social Media.  The numbers are astonishing and media is here to grow.  There is however a sector that is being underserved by retailers, and I would appreciate your thoughts.  Please read my latest post at <a href="http://patientsquad.blogspot.com/" rel="nofollow">http://patientsquad.blogspot.com/</a> I would really appreciate your feedback from the Best Buy experience. If you would like more details about our study,  I can send it for your review at your convenience.  Thank you.</p>
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