My team brought me this idea in response to a post about Best Buy employees on Gizmodo yesterday. Frankly, I didn’t think it was that funny and wasn’t sure it aligned with my core values. I was excited though that the team was thinking about new ways to use new media so I have decided to support their thinking and publish it. So I will be curious to hear your feedback.
We are not sure how many of you read Gizmodo, the uber gear and tech blog, but those of you who do read it likely noticed this post yesterday. While we would argue that the employees of Best Buy are far too diverse to fit into one of 7 categories (aspiring musicians, perhaps?), it was a pretty funny post. We couldn’t resist taking a stab at classifying the seven types of Gizmodo bloggers, but then we realized there’s really only one type of Gizmodo blogger. Here’s that description:
You’ll find this guy on his couch, sporting an ironic t-shirt with a delivery-food stain of some kind. He “commuted” minutes earlier by rolling out of bed and over to his laptop in his shoebox-sized Brooklyn (Williamsburg) apartment littered with empty Redbull cans. He came to Gizmodo 9 months ago after deciding that “traditional media” wasn’t edgy enough (read: required pants and didn’t like it when he powered down walls of TVs). He only puts on pants in order to put electronics down them, and he gets very upset if you mess with his Star Wars legos. He genuinely believes that the hot PR girl is into him and not just trying to get a post. He overuses the word “fail.”
I’ve gotta say that I didn’t think Best Buy had a soul but this at least made me smile!
[...] But Best Buy took a different approach, made possible by the changing media and technology landscape. CMO Barry Judge posted a blog the next day about the characteristics of the “typical Gizmodo blogger,” which was equally funny, if not funnier than Gizmodo’s. You can read it for yourself here. [...]
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