Comments on: The Future is Digital

By: BBY1381 (bestbuy 1381)

BBY1381 (bestbuy 1381) — Sun, 30 Aug 2009 04:01:13 +0000

Twitter Comment

The Future is Digital - [link to post]

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By: BD Maginnis

BD Maginnis — Thu, 09 Jul 2009 17:23:43 +0000

I always thought an in-store magazine would be a great branding tool / profit center for BBY.

I still think it could.

Tweets and all that are swell, but the customer could take home a nice four color “Best Buy” lifestyle guide every month, and have it paid for by vendor (and non-vendor alike) advertising.

By: Dennis Wiesnoski

Dennis Wiesnoski — Wed, 08 Jul 2009 20:08:26 +0000

Great video and perspective. A couple of quick notes:

Digital is the platform but the need for social connections and entertainment will drive people to that platform. People still want to watch their “shows”, people still want to talk about the “big event”. Interactive media allows that to happen more efficiently than old media.

The fragmentation of audiences and media is a key differentiator between interactive media and “old media”. A Twitter page is great for one on one communication, but doesn’t replace the numbers that came from the network TV world. Finding the ways to achieve scale in a cost efficient manner will be a challenge.

By: Adrian Jing

Adrian Jing — Fri, 12 Jun 2009 02:45:46 +0000

I am so happy to see your blog. I think that it is an effective way to know American headquarters’ marketing team. And we feel that we really have a connection with the BestBuy, and truly join this giant band family by this way. But it is really pity that YOUTUBE is blocked in China, so I will try another way.

Adrian Jing from FIVE STAR CN.

By: Best Buy: A social media case study / we are social

Best Buy: A social media case study / we are social — Sat, 30 May 2009 13:31:11 +0000

[...] in reality they’re as advanced as any of the examples I give above – let’s start with a short introduction from Best Buy’s Chief Marketing Officer, Barry [...]

By: Stephen Larkin

Stephen Larkin — Mon, 18 May 2009 14:09:15 +0000

Barry -

Great video…you obviously are one of the few clients / brands that understand the new reality. No doubt, Best Buy will win.

By: Best Buy, el futuro es digital « Horacio Garay

Best Buy, el futuro es digital « Horacio Garay — Sun, 17 May 2009 04:28:55 +0000

[...] embargo, Barry Judge, el CMO de Best Buy, protagoniza un interesante viral en Youtube que nos muestra a través de un [...]

By: Marian Wood

Marian Wood — Sat, 16 May 2009 16:23:18 +0000

The “Dream Support” discussion was a particularly good insight into meeting your customers’ unspoken needs and hopes — unquestionably, marketers must earn trust and be transparent to build customer loyalty in today’s hypercompetitive business environment.

However, building Dream Support into a 2-minute interchange at the point of sale isn’t easy, especially during the holiday season and busy periods. Please keep “thinking out loud” because people are watching and listening.

By: Blake

Blake — Fri, 15 May 2009 19:44:05 +0000

Barry,
The quality of the production is really strong- love the style, the presentation, the delivery. but I didn’t really get the point. What are you trying to accomplish with this video? Who is your audience?

I feel that your main points were scattered and not integrated well. If you asked me to give a quick synopsis of what I just watched I would say “It was something about Dream Support but I don’t know what that means really. And then he talked about how the world is turning transparent, digital, and interactive – but I think everyone already knows that.”

Just my honest thoughts…

By: Neil O'Keefe

Neil O'Keefe — Fri, 15 May 2009 12:30:20 +0000

Barry,

Please accept my sincere thanks for allowing me along with the members and guests of the Direct Marketing Association to gain insight into your vision and point of view regarding Best Buy’s approach to marketing.

The video – The Marketing Capability: The Future is Digital – was presented at the DMA Annual Conference for Multichannel Merchants in New Orleans. DMA has posted this on the-dma.org, and its LinkedIn, Twitter, and Facebook Pages. Each posting has created a favorable response, especially from our board of directors, of which over twenty were present at the initial showing of the video.

I particularly embraced your comment that “technology in and of itself isn’t that interesting”…it’s how you use the technology. This is true for both customers and the marketers who attempt to reach them. Twitter and Blogs are not exciting. It’s what you say and how you market by using this technology that’s exciting.

By adopting this approach NOW, we are developing a relationship with our customers that will serve us well into the future!

Thank you for your continued membership and support of DMA

Neil O’Keefe
V.P., Multichannel Segments, DMA