Barry Judge // Updates from the CMO of Best Buy

Note: I am now able to publish this post, originally posted 10 days ago.  At the time, we did not have the proper music releases for the Holiday TV spots. These have now been secured for three of them. The following is my original post followed by the now released Holiday TV spots.

As everyone is painfully aware, this Holiday selling period will be unlike any of us have ever experienced. It’s going to be tough and for that reason alone we have been sharpening more than ever our message and media plan to reflect the economic reality.

This Holiday season the intent for our communication messaging is to convey three important ideas (at least we think they are important) .  One, you can trust us to always have your best interests in mind. Two, we have a unique take on how technology and entertainment can make your life better and finally, you can always expect to find great prices. Ultimately our expectation is that, you walk out of the store happier, than when you came in.  Read more...