Ok, here is another Best Buy marketing experiment for whomever would like to participate. All with a point of view are invited whether you work for Best Buy or not. I don’t whether this will work or not but thought I would give it a shot and see what comes of it and am interested in what people think of the process.
We working through developing our annual plan and part of that process is to assess opportunities in the product categories and services we sell today and what we could do in the future to drive growth. We are utilizing a SWOT (Strengths, Weaknesses, Opportunities, Threats) and are looking for comments, suggestions, etc. We are hoping that by having an open forum as part of this process that Best Buy can leverage a more diverse set of experiences and opinions to become more relevant to our customers.