Over the past couple of months, I have become fascinated with social technology and its impacts on me, the marketing profession and our culture overall. I know that’s stating the obvious for those that have been on Facebook, My Space, Twitter and the like for some time now. However, I am learning that most people are still learning about social media. For example, last week, I was at a dinner with 15 fellow CMOs and in a informal poll we took at the table, only 2 of my colleagues had used Twitter or Facebook, not surprising to me, given that I had only discovered Twitter 45 days or so ago. Two weeks ago at our Quarterly Board Meeting, when Twitter was mentioned as an example of new ways to talk to our customers et al, one of our Board Members asked me if I had invented the word.