Like many companies, we strongly believe that the long term viability of our Brand relies solely upon the strength of our customer relationships. We know strong relationships will translate into customers wanting more from us – more stores, more categories, more trips. Customers wanting more, is how I know whether a brand is great much like the frenzy associated with the IPhone.
While we do pretty well in Consumer Electronics, we know that we have lots of opportunities to build better customer relationships. We have lots of ideas as to how to create stronger bonds. Some work, most fail but we are out there continually looking for better ways to serve customers