If you watched last night’s game, I hope you had a chance to see our spot launching our new Buy Back Program. It was our first time advertising in the Super Bowl and we had a blast making the spot with Justin Bieber and Ozzy & Sharon Osbourne. We only bought this spot because we had big news that warranted the biggest media stage in the US – that’s how much of a game-changer we think the Buy Back Program could be for Best Buy and our customers.
We started this work nearly a year ago, beginning with a simple but powerful insight: consumers are reluctant to buy technology they fear will soon be obsolete. We think the Buy Back Program will help customers embrace new technology no matter how fast it changes. It’s pretty simple: customers purchase the Buy Back Program with their mobile phone, laptop, netbook, tablet or TV, and when they want to upgrade, we’ll buy back their product back for up to 50% of the original price.
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