We recently posted a job that got a lot of buzz because of its qualifications. The Senior Manager, Emerging Media Marketing role had among the qualifications, one year of active blogging experience, and preferred qualifications of a graduate degree, and 250+ followers on Twitter. The last one is what led to the most commentary, spawning at least a couple of blog posts, and dozens of re-tweets and conversations. The graduate degree qualification also created a lot of discussion.
In following the conversation around this job posting we discovered that many people had other ideas for how this job description should look, and what the qualifications should be. We realized that perhaps we hadn’t thought of everything. Beyond that we thought perhaps we could find a way to enable a more pointed discussion about this relatively new job category of Emerging Media.