Best Buy’s success is due to a lot of factors. One of the more important decisions was to “Feed the Machines,” by aggressively assorting CDs, VHS tapes (that became DVDs) and Games. We know this drove frequency and we think it helped create a “buzz” that made it more fun to shop in a Best Buy than our more traditional competitors. And by connecting people to their passions (the content) we believed it gave us a better opportunity to build more meaningful connections with consumers.
These benefits have become somewhat eroded as consumers have increasingly moved to digital for their content. In order to maintain/strengthen our consumer relationships, we believe we need to continue being a Brand that can connect consumers to their Entertainment passions. Thus, becoming a bigger presence in the digital space via a Napster acquisition is seemed like a step towards that aim.