Here at Best Buy, we encourage open and transparent engagement with our employees, customers and business partners. We call it our Open Principles. It essentially means that great ideas can come from anywhere and that if you listen to your customers intently and engage with them in what is meaningful, then you can create greater mutual benefit for both you and your customers.
We are embracing this approach in many parts of our business. Over the last 6 months, we have been working to deliver a new web experience at Insignia, one of our private label brands. When we set out to refresh Insignia’s web presence, we engaged directly with our customers and employees through the use of social tools. This enabled us to reach brand and Internet advocates with a passionate point of view, engage with their ideas, and rapidly iterate the web site based on how the community wanted to experience the brand.