I am very curious about the potential for new / social media marketing applications, and more specifically the interaction it enables between people in companies and individual customers. This is new territory for us at Best Buy, and so we are trying lots of new things to learn and shape our point of view. To that end, Best Buy is one of 12 global brands involved in the MOFILM consumer-generated advertising competition (www.mofilm.com).
We’ve made creative assets such as our “True Stories” Blue Shirt videos available for people to use to create their own vision of how Best Buy can support people realizing their dreams through technology and entertainment. Deadline for entries is June 8, 2009. I’m excited about our participation and hope you’ll check it out on the MOFILM web site. On twitter you can search “MOFILM” for related posts.