On Friday, there was some web traffic on commentary related to what was purported to be Best Buy’s new logo. The comments were all over the map and for me it was actually great to see people’s passion regarding our Brand. The comments are captured at http://tinyurl.com/4yc9ud. To be clear at the outset of this entry, the Brand identity work posted is not Best Buy’s new logo and this is accurately reported in the comments.
A little context for the work on which people were commenting. As Best Buy followers know, we are on a journey to significantly improve the customer experience across our touch points. We have many initiatives in place to make our experience better but we know for our Brand great customer experience is a result of the efforts of human beings, in our company primarily the Best Buy “Blue Shirts,” Geek Squad “Agents,” and Call Center Reps. These people are the face and voice of the Best Buy Brand. As mentioned in a entry posted on August 31st, I believe our people are Best Buy’s “silver bullet,” something our competitors can’t replicate that affords us sustainable advantage. I know we don’t always get it right but I do know from surveys and talking to customers that we are making good progress.