Barry Judge // Updates from the CMO of Best Buy

Posts Tagged ‘Best Buy Mobile’

Best Buy “Mobile” – New Concept Test in Mall Of America

Over the past years, in partnership with Carphone Warehouse (CPW), Europe’s largest wireless phone retailer, our consumer experience in wireless has gotten much better.  We use a variety of tracking services to measure customer satisfaction and in the past year our wireless phone satisfaction has jumped up dramatically scoring at the top of our departments from being among the lowest.  This result is due to our staff being better trained, more labor hours as well as us having the best assortment (we are the only retailer besides Apple and AT&T with the IPhone) and Services brand (Geek Squad) in Retail.  The proof in the pudding is that our market share has more than doubled. Go see for yourself if you haven’t already and tell me what you think.