Comments on: New Places and Spaces – Used Games Launch http://barryjudge.com/new-places-and-spaces-used-games-launch Updates from the CMO of Best Buy Mon, 21 Mar 2011 14:33:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: autumnmhdn5 (Autumn Mills) http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-2350 autumnmhdn5 (Autumn Mills) Tue, 20 Oct 2009 22:54:03 +0000 http://barryjudge.com/?p=339#comment-2350 <strong>Twitter Comment</strong> <a href="http://twitter.com/autumnmhdn5" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="autumnmhdn5 (Autumn Mills)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="autumnmhdn5 (Autumn Mills)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/autumnmhdn5"> </div> </a> Barry Judge » Blog Archive » New Places and Spaces – Used Games Launch [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


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]]> By: Is GameStop A Best Buy For Best Buy? | Kotaku Australia http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-2284 Is GameStop A Best Buy For Best Buy? | Kotaku Australia Mon, 21 Sep 2009 08:32:39 +0000 http://barryjudge.com/?p=339#comment-2284 [...] the industry’s shift toward digital distribution. He also pointed out the company’s test of in-store kiosks that buy back used [...] [...] the industry’s shift toward digital distribution. He also pointed out the company’s test of in-store kiosks that buy back used [...]

]]> By: Mike http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1798 Mike Fri, 24 Jul 2009 04:28:45 +0000 http://barryjudge.com/?p=339#comment-1798 I think this could be a double edge sword. It is a great idea to try to get into Gamestop's business model via the used games market, but the downside is what happens on the other side of the table. What do we do with millions of copies of used games? I would suggest that we take a good hard look at this v. At Risk/EOL before looking at this as a national solution. I think when you start to go after a giant in that business that it is more than just the preorders, you have to look at the complete package. How do you truly win in the Video Game Industry with giants like Gamestop, Walmart and Target, all very real threats? I think that it comes down to more than just the used games, which is a good start, but a bit short sided. Look at what happened to CC at every turn where they tried to copy a few strands of what Best Buy provided to the customer. They even took some of our high ranking staff over and it didn't help. Trade-ins are a great start towards doing what Gamestop does well, in addition to this we really need to look at our pre-order system. This is where Gamestop draws a great deal of their customers and locks them into a sale. The other large part of Gamestop's draw is their employees are typically gamers, and they have a game rental program in store that allows their employees to gain great amounts of product knowledge. With a large stock pile of used games we would be able to institute this policy as well. The next big thing they do is around game release dates. As soon as a game is available, game stop has it on their shelves, even if their managers have to drive to the warehouse to pick it up, where our games come in around 3pm, or the next day. This leads customers who are seeking the game on the first day to leave our stores and shop else where. Another piece is their constant midnight release schedule. This is an area where we could crush the competition, opening the full store, and hosting prerelease parties on these nights can show the gamers that we care about them. Midnight release isn't just a VPE for Gamestop, but also for the 24 hour Walmart. For gaming v. Target, the strategy has to be around winning with the female segments, and for that we have to look at the entire store. Possibly adding a department to replace Media (cd/dvd) when it is time, along with expanding our Appliance base would be things I would look towards. I think I have already said too much... Let me leave you with this: 1 in 4 Americans are playing video games of some sort, and customer loyalty doesn't know a department, but rather is a blanket that spreads across the entire store... Lets build great experiences it is best for the customer and the business. I think this could be a double edge sword. It is a great idea to try to get into Gamestop’s business model via the used games market, but the downside is what happens on the other side of the table. What do we do with millions of copies of used games? I would suggest that we take a good hard look at this v. At Risk/EOL before looking at this as a national solution.

I think when you start to go after a giant in that business that it is more than just the preorders, you have to look at the complete package. How do you truly win in the Video Game Industry with giants like Gamestop, Walmart and Target, all very real threats?

I think that it comes down to more than just the used games, which is a good start, but a bit short sided. Look at what happened to CC at every turn where they tried to copy a few strands of what Best Buy provided to the customer. They even took some of our high ranking staff over and it didn’t help.

Trade-ins are a great start towards doing what Gamestop does well, in addition to this we really need to look at our pre-order system. This is where Gamestop draws a great deal of their customers and locks them into a sale. The other large part of Gamestop’s draw is their employees are typically gamers, and they have a game rental program in store that allows their employees to gain great amounts of product knowledge. With a large stock pile of used games we would be able to institute this policy as well. The next big thing they do is around game release dates. As soon as a game is available, game stop has it on their shelves, even if their managers have to drive to the warehouse to pick it up, where our games come in around 3pm, or the next day. This leads customers who are seeking the game on the first day to leave our stores and shop else where. Another piece is their constant midnight release schedule. This is an area where we could crush the competition, opening the full store, and hosting prerelease parties on these nights can show the gamers that we care about them. Midnight release isn’t just a VPE for Gamestop, but also for the 24 hour Walmart.

For gaming v. Target, the strategy has to be around winning with the female segments, and for that we have to look at the entire store. Possibly adding a department to replace Media (cd/dvd) when it is time, along with expanding our Appliance base would be things I would look towards.

I think I have already said too much…

Let me leave you with this: 1 in 4 Americans are playing video games of some sort, and customer loyalty doesn’t know a department, but rather is a blanket that spreads across the entire store… Lets build great experiences it is best for the customer and the business.

]]> By: Brian http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1797 Brian Thu, 23 Jul 2009 21:50:42 +0000 http://barryjudge.com/?p=339#comment-1797 Update: After another hour or so I got a "credit voucher" in my email from customer service. Honestly, it looked like something I could print out by myself at home. I didn't look official at all, and didn't have a bar code or anything to scan. The manager at Best Buy was skeptical, but knew I had been in there earlier today, so I think he honored it to get me to go away. Since it wasn't their fault, I hope the store gets reimbursed. In any case, for those planning on trying out one of the kiosks, this was at the Plano, TX store. Prices offered were 50% higher than what I was offered at Gamestop down the street. Update: After another hour or so I got a “credit voucher” in my email from customer service. Honestly, it looked like something I could print out by myself at home. I didn’t look official at all, and didn’t have a bar code or anything to scan. The manager at Best Buy was skeptical, but knew I had been in there earlier today, so I think he honored it to get me to go away. Since it wasn’t their fault, I hope the store gets reimbursed. In any case, for those planning on trying out one of the kiosks, this was at the Plano, TX store. Prices offered were 50% higher than what I was offered at Gamestop down the street.

]]> By: Brian http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1796 Brian Thu, 23 Jul 2009 19:31:21 +0000 http://barryjudge.com/?p=339#comment-1796 I tried one of the kiosks today. Unfortunately, 3 1/2 hours later I still haven't gotten the promised credit slip. The machine took me through the entire process, accepted my games, but did not print out a credit voucher. or any sort of acknowledgment. The store manager told me there was NOTHING he could do. They called a "customer service" number on the machine.....passed the phone onto me, at which point the CS rep told me she would look out for my transaction and e-mail me a credit voucher likely within 30 minutes. Basically, I left the store without my games...without any credit....and hopelessly without any proof of this transaction. 3 hours later I called, and they told me they still don't see my transaction, so they can't act on it. I can't help but think I have been robbed, with no hope of solution. I tried one of the kiosks today. Unfortunately, 3 1/2 hours later I still haven’t gotten the promised credit slip. The machine took me through the entire process, accepted my games, but did not print out a credit voucher. or any sort of acknowledgment. The store manager told me there was NOTHING he could do. They called a “customer service” number on the machine…..passed the phone onto me, at which point the CS rep told me she would look out for my transaction and e-mail me a credit voucher likely within 30 minutes. Basically, I left the store without my games…without any credit….and hopelessly without any proof of this transaction. 3 hours later I called, and they told me they still don’t see my transaction, so they can’t act on it. I can’t help but think I have been robbed, with no hope of solution.

]]> By: Billy Kent http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1795 Billy Kent Thu, 23 Jul 2009 16:46:05 +0000 http://barryjudge.com/?p=339#comment-1795 Berry, We have a new product that is coming out soon. Its a Cell Phone detector so that High school kids and moms and on site contractors will never lose there Cell phones of black berry's any more. It is Eng by Blue tooth and we have the patton. It go' s on your key chane or her purse or in a holster the sounds off if you forget your phone with in 3 t 4 feet. It has the Blue tooth LOGO on it. Its going to make millons. Its currently built now and ready for shipment. Berry, We have a new product that is coming out soon. Its a Cell Phone detector so that High school kids and moms and on site contractors will never lose there Cell phones of black berry’s any more. It is Eng by Blue tooth and we have the patton. It go’ s on your key chane or her purse or in a holster the sounds off if you forget your phone with in 3 t 4 feet. It has the Blue tooth LOGO on it. Its going to make millons. Its currently built now and ready for shipment.

]]> By: Best Buy Testing Used Game Kiosks in Texas Stores | Copying DVDs http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1772 Best Buy Testing Used Game Kiosks in Texas Stores | Copying DVDs Sun, 19 Jul 2009 11:40:14 +0000 http://barryjudge.com/?p=339#comment-1772 [...] the initiative that Walmart recently launched, Best Buy chief marketing officer Barry Judge has announced on his blog (via Gamasutra) that the retailer will be testing out used game sales by way of [...] [...] the initiative that Walmart recently launched, Best Buy chief marketing officer Barry Judge has announced on his blog (via Gamasutra) that the retailer will be testing out used game sales by way of [...]

]]> By: Justin http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1112 Justin Mon, 29 Jun 2009 19:00:25 +0000 http://barryjudge.com/?p=339#comment-1112 I'm curious how store inventory will be protected. What will stop an individual from opening a game or blu-ray and just putting it in the kiosk for credit. I’m curious how store inventory will be protected. What will stop an individual from opening a game or blu-ray and just putting it in the kiosk for credit.

]]> By: John http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1096 John Sat, 27 Jun 2009 06:00:24 +0000 http://barryjudge.com/?p=339#comment-1096 The Park Lane Best Buy in Dallas will be doing this concept; but on another note, Best Buy Mesquite and Best Buy Sherman will be testing Layaway in their stores; if you don't have the cash today but can pay it off in 90 days then you are in the good. Check out those stores for further details. The Park Lane Best Buy in Dallas will be doing this concept; but on another note, Best Buy Mesquite and Best Buy Sherman will be testing Layaway in their stores; if you don’t have the cash today but can pay it off in 90 days then you are in the good. Check out those stores for further details.

]]> By: Best Buy Testing Used Game Kiosks in Texas Stores | Geek Land http://barryjudge.com/new-places-and-spaces-used-games-launch/comment-page-1#comment-1092 Best Buy Testing Used Game Kiosks in Texas Stores | Geek Land Fri, 26 Jun 2009 05:57:23 +0000 http://barryjudge.com/?p=339#comment-1092 [...] the initiative that Walmart recently launched, Best Buy chief marketing officer Barry Judge has announced on his blog (via Gamasutra) that the retailer will be testing out used game sales by way of [...] [...] the initiative that Walmart recently launched, Best Buy chief marketing officer Barry Judge has announced on his blog (via Gamasutra) that the retailer will be testing out used game sales by way of [...]

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