Mofilm and User Generated Content

A couple of weeks ago, I talked about our commitment to e-recycling, and participation in the MOFILM user-generated advertising competition. The call for entries just ended and we’re in the process of reviewing all of the submissions.

We’re really excited to see how the aspiring creative directors and filmmakers can help us think of new ways to communicate our commitment to sustainability. We’ll share some of the submissions with you over the next several days. Later this week, we’re asking you to be even more involved in our selection and starting on Thursday this week, you will be able to pick your favorite submission from the MOFILM competition at www.bestbuyvote.com. I encourage you to check it out and give us your vote.

I’ve got two great reasons to tell me your favorite video. First, we’re donating $1 for every vote to Film Independent, a non-profit dedicated to supporting independent filmmakers and promoting diversity in the film industry. Second, when you vote, you can enter to win a trip to the London Film Festival later this month. Our sweeps winner will create their own video and Twitter diary from exclusive back stage events and report back to all of our fans and customers here.

MOFILM is just one way we enable consumers to create their own content and participate in the Best Buy brand. Consumers can also visit www.bestbuyideax.com to give us an idea or suggestion for anything they’d like Best Buy to consider.

We also let our customers help other customers by writing a rating or review at www.bestbuy.com after purchasing. Soon, you will even be able rate the experience you have at any one of our stores through your local store page on www.bestbuy.com. You also have options to communicate and dialogue with us through our new enhanced Facebook experience. We’ve even incorporated much of our shopping and gifting experience into the page. Check it out!