Mofilm and efforts in recycling
Early in the year, I talked about our promise to make a difference through our recycling efforts as a company. It’s astonishing that the US discards an estimated 400 million units of electronics each year, according to the US EPA and we recognize our ability to help make a difference. We work hard at delivering that promise every day through our commitment to be “Greener Together” with our customers.
One of the most important ways we try to make a difference is by providing our customers an environmentally responsible way to dispose of electronics through our Trade-In and In-store recycling. For nearly a decade, we’ve offered a variety of recycling options in all of our US stores. In just our first year of our latest program, where consumers can drop off items at our stores for recycling, we’re going to recycle more than 1 million units, or more than 50 million pounds. We know this makes a difference, but there’s more to do.
You may remember that we sponsored MOFILM as part of the Cannes Film Festival a few months ago and received more than 30 original 90-second shorts from aspiring creatives around the world. You can see the winning submission below.
To help us continue to communicate our recycling efforts in new ways, we decided to make recycling and sustainability the key focal point for the brief at the London MOFILM competition now in progress.
You can view the creative brief at the MOFILM.com Web site then click on the Best Buy logo. The call for submissions is open right now and we’re ready for your creative energy.
To help inspire our budding creatives, we talked with Alex Bogusky from Crispin, Porter + Bogusky , our Brand agency, about the MOFILM competition and our commitment. Check out the video below.
Tell me what you think about our efforts and how we can continue to play a role in building a sustainable future.
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#bbytweets great initiative via MOFILM and @bestbuycmo [link to post]
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great initiative via MOFILM and @bestbuycmo [link to post] via @joshuakahn
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RT @BestBuyCMO: Read my thoughts & Alex Bogusky’s talk about our recycling efforts & new user generated content contest [link to post].
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Read my thoughts and hear Alex Bogusky’s talk about our recycling efforts & latest user generated content contest at [link to post].
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Come on in and chat about e-waste recycling films with @bestbuycmo [link to post]
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RT @BestBuyCMO My thoughts & hear Alex Bogusky’s talk about recycling efforts & latest user generated content contest [link to post].
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RT @BestBuyCMO: Read my thoughts & hear Alex Bogusky’s talk abt R efforts & latest user generated content contest at [link to post].
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RT @BestBuyCMO: Read my thoughts & Alex Bogusky’s talk about our recycling efforts & new user generated content contest [link to post]
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RT @KellyGroehler: Come on in and chat about e-waste recycling films with @bestbuycmo [link to post]
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RT@BestBuyCMO… hear Alex Bogusky’s talk about our recycling efforts & latest user generated content contest at [link to post].
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@bernierjohn Of Crispin Porter and Bogusky?
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@KellyGroehler How does BB ensure e-waste is recycled responsibly vs exported? I’m working w/an org involved in this http://ban.org/
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RT @BestBuyCMO…hear Alex Bogusky’s talk about our recycling efforts &
user generated content contest at [link to post].
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RT @Coral_BestBuy: RT @KellyGroehler: Come on in and chat about e-waste recycling films with @bestbuycmo [link to post]
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@rickg Basel Action Network – we have talked w them & the E Take-Back Coalition. Our standards are posted at http://www.bestbuy.com/recycling.
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RT @KellyGroehler Come on in and chat about e-waste recycling films with @bestbuycmo [link to post]
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@AgentKyle yes…they are our AOR for Best Buy.
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@bernierjohn They have a good team. Loved working with them in LA at the shoot.
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@KellyGroehler Nice, thx. Awesome to see Best Buy on this.
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Best Buy CMO Barry Judge blogs about his thoughts on MoFilm contest and making a difference through recycling [link to post]
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@AgentKyle smart people who make great work.
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RT @MOFILMbestbuy: Best Buy CMO Barry Judge blogs abt thoughts on MoFilm contest & making a difference through recycling [link to post]
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@AgentKyle sincerely, thank you.
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Barry Judge » Blog Archive » Mofilm and efforts in recycling [link to post]
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Best Buy is typical of the incredible over consumption in the west, and in the US in particular. Recycling can often use more energy than making the initial product. Reduction and reuse are much more effective. I have an article on this here:
http://selfdestructivebastards.blogspot.com/2009/09/recycling-is-self-destructive.html
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Alex Bogusky @bugusky encourages you to look at the Mofilm brief and then kick some ass. [link to post]
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Recycling is the best way to save our planet from destruction and climate change. It is good to see a company that do their best to recycle everything as much as they can. Why don’t you try solar electricity at home for a cheap price? It can be considered as recycled energy.