Comments on: Marketing In A Tough Economy http://barryjudge.com/marketing-in-a-tough-economy Updates from the CMO of Best Buy Mon, 21 Mar 2011 14:33:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: How blogs handle bad news | Business Blogging Blog http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-1827 How blogs handle bad news | Business Blogging Blog Fri, 24 Jul 2009 18:21:43 +0000 http://barryjudge.com/?p=206#comment-1827 [...] Judge, CMO for Best Buy, also wrote a lengthy post about the current economic situation, but used the blog as a teaching platform to promote his philosophy and ideas about how to market [...] [...] Judge, CMO for Best Buy, also wrote a lengthy post about the current economic situation, but used the blog as a teaching platform to promote his philosophy and ideas about how to market [...]

]]> By: Jeffrey Kusmierz http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-846 Jeffrey Kusmierz Fri, 24 Apr 2009 16:35:05 +0000 http://barryjudge.com/?p=206#comment-846 Hello Mr. Judge, I am breaking open a new program called "Wii Fit Together" or "Wii Fit Schools". The intention is to team with Best Buy to put a Wii Fit system in EVERY SCHOOL IN THE NATION, and I want to team with Best Buy to be the PRIME supplier of "Wii Fit for Schools Package" using my patent pending accessory for Wii Fitness, which allows WHOLE-CLASS participation in Wii Fit excercises utilizing one Wii and Wii Fit Balance Board and up to 30 of my creation, the "Active Practice BoardTM". The website page link included (VERY preliminary web page) shows my grandaughter using my creation. We are in 5th week developement at South Grandville Elementary School, where they are already using this package actively in formal Phys. Ed. classes for ALL 6 GRADE LEVELS!!! We will be going "public" with local newspaper and television media releases when we do promotional video taping within the next 4 weeks (before school ends). WE NEED BEST BUY TO TEAM WITH US !!! We do not intend to stock Wii consoles or Wii Fit balance boards - we want Best Buy to be "the Wii Fit School Program" location across America. NOTE - I am NOT wanting Best Buy to stock my Practice Board (that could be discussed in the future) - I want to see Best Buy offer a "slightly discounted" Wii Fit package - and WE (Active PLastics, Inc.) will deliver the Practice Boards direct to the schools who purchase "Wii Fit for Schools" package from Best Buy........ Imagine Best Buy teaming with us to offer ANY SCHOOL IN THE NATION a complete, whole-class, structured fitness program for LESS THAT $950 PER SCHOOL! That includes COMPLETE system - 1 Wii console, 1 Wii Fit Balance Board, 30 "Active Practice BoardsTM" and COMPLETE PRGRAM GUIDELINES (developed by Mr. Tim Arends, PE Teacher of Grandville, MI South Elementary School). As you may tell, I am not a "marketing professional", but an earnest, hard working business entrepreneur, my company is a small family-owned and operated business - we just "look" big!! I respectfully ask your help and assistance getting in touch with the proper divisional manager of Best Buy who will "get the program" started with me. (Can you tell I'm excited???) ANY assistance and direction you can offer is GREATLY appreciated!!!! Sincerely, Jeffrey M. Kusmierz President Active Plastics, Inc. Hello Mr. Judge,

I am breaking open a new program called “Wii Fit Together” or “Wii Fit Schools”.

The intention is to team with Best Buy to put a Wii Fit system in EVERY SCHOOL IN THE NATION, and I want to team with Best Buy to be the PRIME supplier of “Wii Fit for Schools Package” using my patent pending accessory for Wii Fitness, which allows WHOLE-CLASS participation in Wii Fit excercises utilizing one Wii and Wii Fit Balance Board and up to 30 of my creation, the “Active Practice BoardTM”.

The website page link included (VERY preliminary web page) shows my grandaughter using my creation. We are in 5th week developement at South Grandville Elementary School, where they are already using this package actively in formal Phys. Ed. classes for ALL 6 GRADE LEVELS!!! We will be going “public” with local newspaper and television media releases when we do promotional video taping within the next 4 weeks (before school ends). WE NEED BEST BUY TO TEAM WITH US !!! We do not intend to stock Wii consoles or Wii Fit balance boards – we want Best Buy to be “the Wii Fit School Program” location across America. NOTE – I am NOT wanting Best Buy to stock my Practice Board (that could be discussed in the future) – I want to see Best Buy offer a “slightly discounted” Wii Fit package – and WE (Active PLastics, Inc.) will deliver the Practice Boards direct to the schools who purchase “Wii Fit for Schools” package from Best Buy……..

Imagine Best Buy teaming with us to offer ANY SCHOOL IN THE NATION a complete, whole-class, structured fitness program for LESS THAT $950 PER SCHOOL! That includes COMPLETE system – 1 Wii console, 1 Wii Fit Balance Board, 30 “Active Practice BoardsTM” and COMPLETE PRGRAM GUIDELINES (developed by Mr. Tim Arends, PE Teacher of Grandville, MI South Elementary School).

As you may tell, I am not a “marketing professional”, but an earnest, hard working business entrepreneur, my company is a small family-owned and operated business – we just “look” big!!

I respectfully ask your help and assistance getting in touch with the proper divisional manager of Best Buy who will “get the program” started with me.

(Can you tell I’m excited???)

ANY assistance and direction you can offer is GREATLY appreciated!!!!

Sincerely,

Jeffrey M. Kusmierz
President
Active Plastics, Inc.

]]> By: Jennifer Rice http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-842 Jennifer Rice Tue, 21 Apr 2009 04:47:50 +0000 http://barryjudge.com/?p=206#comment-842 Like you, I'm a big fan of #3. It would be interesting to see how the purchase funnel changes in good vs. down markets, and how purchase (or loyalty) drivers shift. What is now driving purchase and loyalty when disposable income decreases (especially from a touchpoint perspective), and what are the implications for your customer experience? Like you, I’m a big fan of #3. It would be interesting to see how the purchase funnel changes in good vs. down markets, and how purchase (or loyalty) drivers shift. What is now driving purchase and loyalty when disposable income decreases (especially from a touchpoint perspective), and what are the implications for your customer experience?

]]> By: Kate rappaport http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-841 Kate rappaport Mon, 20 Apr 2009 18:48:51 +0000 http://barryjudge.com/?p=206#comment-841 Barry As you search for markets, maybe you should consider the people that you have in executive positions. Recently, at the Morrow, Ga. store. I had the opportunity to meet Paula the district manager. Never have I been treated so badly or felt so embarrassed for the management team. I had, had a problem that was not solved at the store I made the purchase at and the store manager invited me in to see if he could help. He was very professional even when Paula interrupted and took over his conversation, she would not let me finish a sentence and when I ask her to please let me talk to the other gentleman: She ask me if I knew who she was. When I told her no, I didn't nor did I care; I actually told her I would report her to her supervisor, she told me to go ahead. According to her-her job is very secure and apparently she can not be fired as she meets more than one minority, and yeah now I know which ones. Why she felt compelled to tell me this I am not sure. So I would say one way to get more customers is to rid your stores of uneducated bullies and tyrants. I love best buy and am one of the few adult female gamers I know, but clearly I do not want to shop somewhere that I feel bullied, ridiculed or talked down to. Think about it "you catch more flies with honey than vinegar". by the way the store manager did walk me out and apologized for her behavior. However, I left there problem unsolved as she wouldn't let the manager handle anything. Way to drive away sales in a down economy. Think about it customers do care how they are treated. Barry
As you search for markets, maybe you should consider the people that you have in executive positions. Recently, at the Morrow, Ga. store. I had the opportunity to meet Paula the district manager. Never have I been treated so badly or felt so embarrassed for the management team. I had, had a problem that was not solved at the store I made the purchase at and the store manager invited me in to see if he could help. He was very professional even when Paula interrupted and took over his conversation, she would not let me finish a sentence and when I ask her to please let me talk to the other gentleman: She ask me if I knew who she was. When I told her no, I didn’t nor did I care; I actually told her I would report her to her supervisor, she told me to go ahead. According to her-her job is very secure and apparently she can not be fired as she meets more than one minority, and yeah now I know which ones. Why she felt compelled to tell me this I am not sure. So I would say one way to get more customers is to rid your stores of uneducated bullies and tyrants. I love best buy and am one of the few adult female gamers I know, but clearly I do not want to shop somewhere that I feel bullied, ridiculed or talked down to. Think about it “you catch more flies with honey than vinegar”. by the way the store manager did walk me out and apologized for her behavior. However, I left there problem unsolved as she wouldn’t let the manager handle anything. Way to drive away sales in a down economy. Think about it customers do care how they are treated.

]]> By: Robin McDougal http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-824 Robin McDougal Fri, 10 Apr 2009 00:02:33 +0000 http://barryjudge.com/?p=206#comment-824 Barry As you search for pockets of demand, consider the demographic of women. As you may know, women are most likely to start business. I would suggest creating a experiencial buying environment in your stores that does not mimic men. Develop a line of products that respect and reflect the needs and interest of women with a finger in fashion and a head for business. Your current stock of fashionable laptop bags appear as if they were selected as an after thought. Consider looking at a vendor that also has a following that can bring added value to the buying experience. I would like to talk to you about how e-GLAM can bring value to the buying process while building a loyal following through the generations. Barry
As you search for pockets of demand, consider the demographic of women. As you may know, women are most likely to start business.

I would suggest creating a experiencial buying environment in your stores that does not mimic men. Develop a line of products that respect and reflect the needs and interest of women with a finger in fashion and a head for business.

Your current stock of fashionable laptop bags appear as if they were selected as an after thought. Consider looking at a vendor that also has a following that can bring added value to the buying experience. I would like to talk to you about how e-GLAM can bring value to the buying process while building a loyal following through the generations.

]]> By: TvMissionary http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-811 TvMissionary Sun, 05 Apr 2009 00:47:12 +0000 http://barryjudge.com/?p=206#comment-811 Never a better time for principle 1. With consumer demand shrinking leveraging your best targets and eliminating waste can drive significant market share gain. Also, there have never been better media segmentation capabilities. Data is the key. http://tvmissionary.typepad.com/tv_missionary/2009/02/segmentation-dmas-dont-matter-anymore.html Never a better time for principle 1. With consumer demand shrinking leveraging your best targets and eliminating waste can drive significant market share gain. Also, there have never been better media segmentation capabilities. Data is the key. http://tvmissionary.typepad.com/tv_missionary/2009/02/segmentation-dmas-dont-matter-anymore.html

]]> By: Ian http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-771 Ian Sun, 22 Mar 2009 18:01:27 +0000 http://barryjudge.com/?p=206#comment-771 dude - i'd focus on making sure that your stores are staffed efficiently. i think that would be a lot more helpful that all the marketing-speak. i've had HORRIBLE experiences at your stores over the last year or so, and no level of marketing is going to change that perception. only getting better personnel and computer systems is going to fix what i saw at best buy. just figured you should know... dude – i’d focus on making sure that your stores are staffed efficiently. i think that would be a lot more helpful that all the marketing-speak.

i’ve had HORRIBLE experiences at your stores over the last year or so, and no level of marketing is going to change that perception.

only getting better personnel and computer systems is going to fix what i saw at best buy.

just figured you should know…

]]> By: Best Buy CMO Barry Judge: Invest In Brand Experience http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-718 Best Buy CMO Barry Judge: Invest In Brand Experience Sat, 07 Feb 2009 00:29:33 +0000 http://barryjudge.com/?p=206#comment-718 [...] marketing gurus reading today, I came across an interesting post by Best Buy’s Barry Judge, Marketing In a Tough Economy: “Principle 3: Invest in the brand experience and the brand story “Find ways to improve [...] [...] marketing gurus reading today, I came across an interesting post by Best Buy’s Barry Judge, Marketing In a Tough Economy: “Principle 3: Invest in the brand experience and the brand story “Find ways to improve [...]

]]> By: Ray Ortega http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-716 Ray Ortega Fri, 06 Feb 2009 00:32:05 +0000 http://barryjudge.com/?p=206#comment-716 Also it is a matter of good business priciples and using the best resources when doing your marketing budgets. What media outlets are giving you the best value and ROI. What type of customer are supporting your Company during this hard times. How employees are doing their customer servive and working for the Company like they are part of the Company. The major principles, look for customer loyalty and Brand Promotion since when you promote your brand, you are making money for the Company. Never forget your Hispanic customer since they are the most loyal to any brand that has won their support. Also it is a matter of good business priciples and using the best resources when doing your marketing budgets. What media outlets are giving you the best value and ROI. What type of customer are supporting your Company during this hard times. How employees are doing their customer servive and working for the Company like they are part of the Company. The major principles, look for customer loyalty and Brand Promotion since when you promote your brand, you are making money for the Company. Never forget your Hispanic customer since they are the most loyal to any brand that has won their support.

]]> By: Yvette http://barryjudge.com/marketing-in-a-tough-economy/comment-page-1#comment-713 Yvette Wed, 04 Feb 2009 21:50:07 +0000 http://barryjudge.com/?p=206#comment-713 Great post Barry. I think you're right on all counts. Continuing the story behind Best Buy is key; also, transparency during this difficult time of budget cuts and layoffs will help your audiences remain on Best Buy's side and see you as the "good guys" who are just trying to survive. Great post Barry. I think you’re right on all counts. Continuing the story behind Best Buy is key; also, transparency during this difficult time of budget cuts and layoffs will help your audiences remain on Best Buy’s side and see you as the “good guys” who are just trying to survive.

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