Comments on: Marketing Conversations http://barryjudge.com/marketing-conversations Updates from the CMO of Best Buy Mon, 21 Mar 2011 14:33:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rick Julian http://barryjudge.com/marketing-conversations/comment-page-1#comment-325 Rick Julian Tue, 28 Oct 2008 16:13:01 +0000 http://barryjudge.com/?p=116#comment-325 Hello Barry, As we're cinching the belts on our marketing budgets, I think the biggest opportunity for high ROI brand investments will be *customer experience*. It's not as sexy as ideating and producing traditional brand portfolio assets, but in terms of the human calculus of "which brand will get my money?" it may be the single most meaningful investment brands can make in their dialogue with customers. I posted a video about one such experience I had at a hotel in Paris, here: http://www.quo-vadis.tv/rickjulian/2008/10/28/i-remember-sanjay/ Hello Barry,

As we’re cinching the belts on our marketing budgets, I think the biggest opportunity for high ROI brand investments will be *customer experience*. It’s not as sexy as ideating and producing traditional brand portfolio assets, but in terms of the human calculus of “which brand will get my money?” it may be the single most meaningful investment brands can make in their dialogue with customers.

I posted a video about one such experience I had at a hotel in Paris, here:
http://www.quo-vadis.tv/rickjulian/2008/10/28/i-remember-sanjay/

]]> By: ed http://barryjudge.com/marketing-conversations/comment-page-1#comment-302 ed Mon, 27 Oct 2008 04:23:11 +0000 http://barryjudge.com/?p=116#comment-302 HI Barry Listened to your podcast with Franciose Gossieaux. Interesting transition your going through at Best Buy. What is the Brand? Its the experirence both digitally and in your case pohysically. I think you have a very interesting challenge in that brand experience is multidimensional. I liked your thoughts on the future and in my views a brand will be measured on the quality of its engagement and experience going foreward. How I'm not sure but I know I spend more time trying to figure out how my engagement is going across all my brand touch points and what the quality of that engagement is. ED HI Barry

Listened to your podcast with Franciose Gossieaux. Interesting transition your going through at Best Buy. What is the Brand? Its the experirence both digitally and in your case pohysically. I think you have a very interesting challenge in that brand experience is multidimensional.

I liked your thoughts on the future and in my views a brand will be measured on the quality of its engagement and experience going foreward. How I’m not sure but I know I spend more time trying to figure out how my engagement is going across all my brand touch points and what the quality of that engagement is.

ED

]]> By: » Marketing Conversations http://barryjudge.com/marketing-conversations/comment-page-1#comment-296 » Marketing Conversations Fri, 24 Oct 2008 17:10:15 +0000 http://barryjudge.com/?p=116#comment-296 [...] In the past couple of weeks, I have done several webcasts on my thinking on the economy, marketing , Best Buy, social technology and a myriad of other topics. If your interested, I have enclosed the links below and am prepared to engage … Marketing Conversations [...] [...] In the past couple of weeks, I have done several webcasts on my thinking on the economy, marketing , Best Buy, social technology and a myriad of other topics. If your interested, I have enclosed the links below and am prepared to engage … Marketing Conversations [...]

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