In the past couple of weeks, I have done several webcasts on my thinking on the economy, marketing, Best Buy, social technology and a myriad of other topics. If your interested, I have enclosed the links below and am prepared to engage in a continuing dialogue or answer questions on anything that you hear.
The first was an interview I did yesterday with Franciose Gossieaux editor of Marketing 2.0. Interview as follows: http://tinyurl.com/6xc3l3
The second was an interview I did a few weeks ago with Adrian Bye, editor of Meet The Innovators. Interview as follows: http://tinyurl.com/5n4twg
Look forward to any and all comments.
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[...] In the past couple of weeks, I have done several webcasts on my thinking on the economy, marketing , Best Buy, social technology and a myriad of other topics. If your interested, I have enclosed the links below and am prepared to engage … Marketing Conversations [...]
HI Barry
Listened to your podcast with Franciose Gossieaux. Interesting transition your going through at Best Buy. What is the Brand? Its the experirence both digitally and in your case pohysically. I think you have a very interesting challenge in that brand experience is multidimensional.
I liked your thoughts on the future and in my views a brand will be measured on the quality of its engagement and experience going foreward. How I’m not sure but I know I spend more time trying to figure out how my engagement is going across all my brand touch points and what the quality of that engagement is.
ED
Hello Barry,
As we’re cinching the belts on our marketing budgets, I think the biggest opportunity for high ROI brand investments will be *customer experience*. It’s not as sexy as ideating and producing traditional brand portfolio assets, but in terms of the human calculus of “which brand will get my money?” it may be the single most meaningful investment brands can make in their dialogue with customers.
I posted a video about one such experience I had at a hotel in Paris, here:
http://www.quo-vadis.tv/rickjulian/2008/10/28/i-remember-sanjay/