Comments on: January Final TV Spots

By: HoopsRob

HoopsRob — Fri, 30 Jan 2009 00:14:59 +0000

Barry:
Nice set of ads. You have done a great job of capturing friendly, engaging employees who:
1) care about the customer and 2) know their product.

I thought the Samsung (vendor funded) ad was fine. Samsung has a great product and that’s why you carry the brand.

The only production comment I’ll make is the ‘jump-cuts’. I find them distracting. Seems you could have gone to a cut-away without any problem and still made it work. It’s especially noticeable in the middle of a sentence (like the second video, “guy walks in says I want a tv installed” [jump-cut] “today”)—-just an odd technique to me. No big deal when the POV or camera shot changes a little but when it’s a locked off camera shot, it’s odd. You could have easily pushed in 20% in post and still made it work.

Anyhow…that’s a minor thing. I think you were successful in communicating friendly, knowledgeable employees with real-life solutions. Nice job.

By: Jerad Burkhart

Jerad Burkhart — Tue, 27 Jan 2009 15:54:09 +0000

BARRY: I completely agree with DAVID on this. The whole time I watched the first ad I was thinking, “Why are they spending money on this TV? Didn’t this dude just have to give up tickets that could be anywhere from $150-$2000?” And that’s just for the average Joe. “Now she’s going to spend that much or more on electronics.” It doesn’t compute. I love that the wife is appreciative and wants to say thank you, that part of the commercial is cute.

It seems like it would be better to put the focus on how great it is to experience the game from home. Always getting to be with ALL your friends, not just the guy who could afford the season ticket with you. And because BBY has the best “football watching” gear, watching it at home is almost the same…almost. And once the game is over your TV/system will still be there even in the offseason.

Its been done before, but its saying we understand that season tickets are “gravy”. It says we get this season of the economy without saying anything about the economy and reminding everyone how bad it is. It says look how good it could be.

Just my thoughts.

By: Cory

Cory — Mon, 26 Jan 2009 19:29:43 +0000

To B-Rad: He said in the commercial that his first response was a dropped jaw but that someone had called to cancel an installation so he was able to get over there.

To Barry: I personally loved the second one. It really made me want to go buy a huge TV right now. But until you guys put a Best Buy in Tuscaloosa, I’ll have to wait.

By: B-Rad

B-Rad — Fri, 23 Jan 2009 17:47:57 +0000

Getting something installed on the same you buy it? Not likely and boarderline false advertisement.

By: stanleyyork

stanleyyork — Thu, 22 Jan 2009 12:38:11 +0000

thought you might want to see this friendfeed post by robert scoble w/ lots of user comments on why best buy is doing it wrong http://www.tinyurl.com/cugm8x

By: Terry Leonard

Terry Leonard — Wed, 21 Jan 2009 23:43:14 +0000

Hey – I LOVE the first commercial = what a Great way to say I love you — and right before Valentines day!
terry

By: naracat

naracat — Sun, 18 Jan 2009 04:18:49 +0000

This is directed at Barry and others. Why are you worrying about if it is vendor funded?

The problem is getting the people through the checkout. I won’t claim to know anything, but my unique experience which started at BestBuy, led me to AT&T Mobility, Microsoft and Boeing means just that.

By: barryjudge

barryjudge — Fri, 16 Jan 2009 02:58:36 +0000

The 3rd commercial is vendor funded. Their story, our perspective. I still think it works. What do you think I would say?

By: tarah

tarah — Fri, 16 Jan 2009 02:02:53 +0000

I’ve seen 2 ads so far on tv. Is the third commercial an advertisement for samsung? I know its her “true story”, but couldn’t that possibly have vendor support issues? just a thought. The first one isn’t completely fallible but I like it. It really has the ability to hit home with jill and carrie. I like how they seem to aim for the female audience as well as the male. I’m excited to see what you guys can do to drive excitement for GPS and DigiCam for the summer!

By: David

David — Thu, 15 Jan 2009 00:28:34 +0000

I think the 2nd video is the best of the three.

The first one, seems a bit odd. He has to sell his season tickets for the wedding, but then she’s going to spend $1,000 on a TV (since it was ‘nice’) without talking it over? First they are trying to scrap money together for a wedding then they can buy a huge TV with no discussion. Not sold on it.

In the third video she says “somebody streaking down the field” which is just odd. I get a totally different picture when I hear that ’someone’ is streaking anywhere. If it were a player/runner that would be a lot better.

Interesting set of ads!