Comments on: January and February Best Buy Advertising http://barryjudge.com/january-and-february-best-buy-advertising Updates from the CMO of Best Buy Sat, 03 Jul 2010 21:23:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Internet Marketing Class Blog » Blog Archive » Best Buy http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-2544 Internet Marketing Class Blog » Blog Archive » Best Buy Sat, 27 Feb 2010 00:18:45 +0000 http://barryjudge.com/?p=210#comment-2544 [...] well as company executives posting blogs online, and interacting with customers in a very real way (January and February Best Buy Advertising). They have jumped into Web 2.0. They have tons of YouTube videos of Best Buy employees promoting [...] [...] well as company executives posting blogs online, and interacting with customers in a very real way (January and February Best Buy Advertising). They have jumped into Web 2.0. They have tons of YouTube videos of Best Buy employees promoting [...]

]]> By: barryjudge http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-748 barryjudge Wed, 04 Mar 2009 01:36:29 +0000 http://barryjudge.com/?p=210#comment-748 You can send me a email through Twitter. My handle is @BestBuyCMO. You can send me a email through Twitter. My handle is @BestBuyCMO.

]]> By: Michael http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-747 Michael Tue, 03 Mar 2009 20:15:53 +0000 http://barryjudge.com/?p=210#comment-747 My name is Michael Waitt and I am an Associate Producer with Zoom In Online™, an online content network geared toward creative professionals. Sorry to contact you this way but I am writing in hopes that you as well as a couple of Best Buy producers/executives will join us for our upcoming video series, Traditional Media in Transition (TMIT). The weekly series profiles innovative projects and industry leaders who are pioneering the shift in media from print and broadcast to web and mobile devices. Best Buy will be featured prominently in an episode that will focus on the decisions and processes of said transition. We're setting up times to interview in the coming weeks and would be appreciative of anyone who could set aside time for an interview. Other guests for the series include Nickelodeon, Blip.tv, Ben Karlin and @radical.media. From Best Buy, we are hoping to speak with you as well as executives, producers and/or anyone else who you feel would be knowledgeable for an interview such as this. Thank you so much for your time and if there's a better way to contact you about this please let me know. My name is Michael Waitt and I am an Associate Producer with Zoom In Online™, an online content network geared toward creative professionals. Sorry to contact you this way but I am writing in hopes that you as well as a couple of Best Buy producers/executives will join us for our upcoming video series, Traditional Media in Transition (TMIT).

The weekly series profiles innovative projects and industry leaders who are pioneering the shift in media from print and broadcast to web and mobile devices. Best Buy will be featured prominently in an episode that will focus on the decisions and processes of said transition.

We’re setting up times to interview in the coming weeks and would be appreciative of anyone who could set aside time for an interview. Other guests for the series include Nickelodeon, Blip.tv, Ben Karlin and @radical.media. From Best Buy, we are hoping to speak with you as well as executives, producers and/or anyone else who you feel would be knowledgeable for an interview such as this.

Thank you so much for your time and if there’s a better way to contact you about this please let me know.

]]> By: Annie http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-719 Annie Tue, 10 Feb 2009 05:50:05 +0000 http://barryjudge.com/?p=210#comment-719 I find it hard to believe that the grandmother's goal for her grand daughter is for her to date a Best Buy salesman - but that's just me and my credibility perception. I find it hard to believe that the grandmother’s goal for her grand daughter is for her to date a Best Buy salesman – but that’s just me and my credibility perception.

]]> By: Marvin Sanchez http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-715 Marvin Sanchez Fri, 06 Feb 2009 00:22:15 +0000 http://barryjudge.com/?p=210#comment-715 Agreeing with Jeremiah, I am having a hard time understanding why someone would have to sell their season tickets to pay off their wedding, and then go out and buy a 60" Pioneer. Also I find the story about the 73" and 11 40" TV's just a wee bit hard to believe. Along with multiple Blu-Ray and DirectTV boxes? Right... Agreeing with Jeremiah, I am having a hard time understanding why someone would have to sell their season tickets to pay off their wedding, and then go out and buy a 60″ Pioneer. Also I find the story about the 73″ and 11 40″ TV’s just a wee bit hard to believe. Along with multiple Blu-Ray and DirectTV boxes? Right…

]]> By: Stacie Ellison http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-705 Stacie Ellison Mon, 02 Feb 2009 06:43:12 +0000 http://barryjudge.com/?p=210#comment-705 Barry, I am commenting because I have been so MAD at TV ads lately. They are showing situations that should not be aired during hours that young viewers are watching. They seem to think nudity is what sells. It's awsome to see someone like Best Buy trying to show real life in a way that is positive. These are great. I'm not sure about the catch line "You, Happier", I don't need a TV or Computer to be happier. Too bad you can't call me, I'd give you a real catch line! All and all I think these are really good. Barry,
I am commenting because I have been so MAD at TV ads lately. They are showing situations that should not be aired during hours that young viewers are watching. They seem to think nudity is what sells. It’s awsome to see someone like Best Buy trying to show real life in a way that is positive. These are great. I’m not sure about the catch line “You, Happier”, I don’t need a TV or Computer to be happier. Too bad you can’t call me, I’d give you a real catch line! All and all I think these are really good.

]]> By: Jeremiah Jones http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-692 Jeremiah Jones Sun, 25 Jan 2009 02:56:56 +0000 http://barryjudge.com/?p=210#comment-692 Barry, Maybe you can help me out here. I just saw the televised version of the ad about the huge football fan husband who sold his "season tickets" to pay for his wedding. I noted that the story was from the Westwood, Ca. I am confused because Los Angeles does not have an NFL team. What season tickets were sold? College tickets? Also, if they were so strapped for cash, how did the wife afford a 60" plasma TV? Barry,

Maybe you can help me out here. I just saw the televised version of the ad about the huge football fan husband who sold his “season tickets” to pay for his wedding. I noted that the story was from the Westwood, Ca. I am confused because Los Angeles does not have an NFL team. What season tickets were sold? College tickets? Also, if they were so strapped for cash, how did the wife afford a 60″ plasma TV?

]]> By: Gary Wells http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-684 Gary Wells Tue, 20 Jan 2009 20:34:13 +0000 http://barryjudge.com/?p=210#comment-684 Barry, my wife recieved a $50 gift card to Best Buy from her employees. Her comment after Circuit City went down? "I better get to Best Buy and use that card before they go out of business too." You might want to use social media to communicate that despite the fact the company has had layoffs, Best Buy is marching ahead. Also the challenge with so many electronics products is that they're optional or discretionary purchases - and easy to cut out. I see your Tweets but those are yours as CMO. If Best Buy does not use Twitter to reach customers to move their thinking and decisions forward on electronics products, it might be worth considering. Two different thoughts here, and I hope neither is presumptuous. Barry, my wife recieved a $50 gift card to Best Buy from her employees. Her comment after Circuit City went down? “I better get to Best Buy and use that card before they go out of business too.” You might want to use social media to communicate that despite the fact the company has had layoffs, Best Buy is marching ahead. Also the challenge with so many electronics products is that they’re optional or discretionary purchases – and easy to cut out. I see your Tweets but those are yours as CMO. If Best Buy does not use Twitter to reach customers to move their thinking and decisions forward on electronics products, it might be worth considering. Two different thoughts here, and I hope neither is presumptuous.

]]> By: barryjudge http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-675 barryjudge Wed, 14 Jan 2009 20:03:19 +0000 http://barryjudge.com/?p=210#comment-675 These ads do not address all three goals as I mentioned above. These focus on building trust and reinforcing our ability to suggest solutions for your technology dreams. we have other advertising that gets at price and value. These ads do not address all three goals as I mentioned above. These focus on building trust and reinforcing our ability to suggest solutions for your technology dreams. we have other advertising that gets at price and value.

]]> By: Andy Dunbar http://barryjudge.com/january-and-february-best-buy-advertising/comment-page-1#comment-674 Andy Dunbar Wed, 14 Jan 2009 15:35:22 +0000 http://barryjudge.com/?p=210#comment-674 Barry, I like how you have reached out to Twitter to see what the reaction is there. While the ads are ok, having those three goals to accomplish is quite a challenge through these ads. Are these three goals consistent with past advertisements and are they important for your future ads? I guess I am looking for consistency? What are your thoughts? Barry,
I like how you have reached out to Twitter to see what the reaction is there. While the ads are ok, having those three goals to accomplish is quite a challenge through these ads. Are these three goals consistent with past advertisements and are they important for your future ads? I guess I am looking for consistency? What are your thoughts?

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