Comments on: Holiday Casting Tapes

By: TWELPFORCE (Twelpforce)

TWELPFORCE (Twelpforce) — Sun, 02 Aug 2009 18:33:01 +0000

Twitter Comment

@THE_REAL_JEN_C You can even see the original employee casting videos here: [link to post] via @Agent3012

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By: Agent3012 (Derek Meister)

Agent3012 (Derek Meister) — Sun, 02 Aug 2009 17:51:00 +0000

Twitter Comment

#twelpforce @THE_REAL_JEN_C You can even see the original employee casting videos here: [link to post]

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By: barryjudge

barryjudge — Wed, 08 Oct 2008 01:00:59 +0000

I am not sure I understand the question. Any chance what can be out before Thanksgiving?

By: eric

eric — Tue, 07 Oct 2008 19:41:05 +0000

hmmmm, very interestng….any chance this can be out before thanksgiving

By: Kal Patel

Kal Patel — Sat, 04 Oct 2008 15:25:13 +0000

Hi Barry,
Check out iambestbuy.com. Amazing employee stories emerging. Also on the youtube channel.
Kal

By: KalPatel

KalPatel — Sat, 04 Oct 2008 15:23:12 +0000

Barry, Our employees are very inspiring for me. One can feel the energy on the tapes. How do we keep that energy authentic on the edited TV slots?
Check out IAMBESTBUY- i like the way that movement is emerging as a voice of our employees.
Kal

By: Brand Activate

Brand Activate — Sat, 04 Oct 2008 13:29:13 +0000

Barry: I’m in your business and have monitored your Twitter posts over time and love the transparency.

The campaign is solid and has even been proven effective with other brands (my favorite execution of similar is currently from OnStar because it’s not only real employees, but in the actual events — and similarly effective past executions Ford and Wal-Mart). I expect this will work brilliantly for you at Best Buy to bring to life the store associates.

Question/Thought to extend this concept: If you like the idea of bringing your associates’ qualities to the forefront with your customers, why don’t you create retail programs and events that specifically create a real-life reason to do so, AND THEN CREATE ADS AROUND THOSE? BBY has a huge marketing opportunity to leverage the entertainment-orientation of your product lines to host major product, movie, or video game introductions or even previews and have your employees show their stuff by managing the demos or events. Per your earlier post about new online brand extensions because your retail growth opportunity is slowing — why not steal share from Mass Merch by hosting massive store experiences (in-store Guitar Hero challenges on launch night, etc etc) that create a reason not to just go to Wal-Mart by offering exclusive offerings and, coming back to the theme of this new ad campaign, showcasing the quality of Best Buy employees in the process?

You then film THAT and you’ve got a campaign that works even harder by showing how your employees, and your stores, bring differentiated and wonderful experiences to customers who will be cheated if they go anywhere else.

By: Krishna Shrinivas

Krishna Shrinivas — Wed, 01 Oct 2008 03:22:27 +0000

Great stories – I am fascinated by this approach to bring to light the emotions that drive the Blue Shirts and Best Buy – can’t wait to see how this actually helps BBY build authentic connections with our customers. Would love to see how customers who see these respond to the brand promises – will these authentic stories make those more believable? Thanks for sharing.

By: sbendt

sbendt — Tue, 30 Sep 2008 02:22:17 +0000

I just uploaded all of the casting videos to our Best Buy YouTube Channel. There are 25 total. If you want to view, they’re in a playlist called “Our Employees.”

Here’s a link to the page they start on….

http://www.youtube.com/view_play_list?p=9484BF5F540B35AE&page=2

The channel’s main URL is:

http://www.youtube.com/bestbuy

By: Adamn Sellke

Adamn Sellke — Mon, 29 Sep 2008 17:44:02 +0000

Endearing and smart. I second Jennie’s appreciation for Emily–she’s a star!

Everyone in these has precisely the authenticity that can bring a brand to a whole new level with consumers. Errol Morris is anything but contrived and he’s connecting BBY’s people–the company’s greatest asset–to the kind of experience consumers long for.

It’s gold, Barry! Pure gold. Congrats.