Comments on: Experiencing is Believing: Best Buy Musical Instruments

By: kandy

kandy — Fri, 21 May 2010 10:42:05 +0000

Been reading your excellent blog for quite a few weeks now, and i am enjoying many of your excellent topics.

By: Musical Instruments

Musical Instruments — Wed, 02 Dec 2009 08:45:59 +0000

Best Buy has been doing pretty well in some markets but hasn’t reached the level MARS was able to achieve.

By: Best Buy Plays a Meaningful Note with Instruments – Marketing with Meaning

Best Buy Plays a Meaningful Note with Instruments – Marketing with Meaning — Wed, 23 Sep 2009 16:55:32 +0000

[...] terms of marketing support, digital has a leading position. Barry Judge, Best Buy’s CMO said this about the company’s approach: “Our musical instruments department (in about 100 stores [...]

By: Music Lover #2

Music Lover #2 — Sat, 25 Jul 2009 16:25:49 +0000

Will be interesting to see how this compares to the old MARS…

By: Craig Elimeliah

Craig Elimeliah — Tue, 21 Jul 2009 18:38:16 +0000

Barry,

I know you probably get this all the time, but I promise you that listening to what I have to say will change everything you know about Twitter and revolutionize the way your using Twitter.

I have a product that we have developed that will completely blow your mind.

I am the executive producer over at Freedom + Partners, we are a digital agency in NYC. I am not looking for a project nor am I trying to get my foot in the door to steal your business from CPB or anyone else you work with.

What I would like to do is simply show you our product we KNOW will be HUGE for BestBuy.

Id like to give you guys first crack before I go public with it because it really fits your model and way of thinking.

All i need is a 5 minute phone call or an email correspondence.

Im not some crazed fool (google me Craig Elimeliah)

Trust me on this you will not be disappointed.

You can reach me at craig@freedomandpartners.com

By: christopher lochhead

christopher lochhead — Sun, 19 Jul 2009 22:10:37 +0000

Hey barry, i’m a 3 time CMO of large tech companies, turned strategy advisor & writer for CBSNews.com & Fortune.com. I spent aprox $12K with you on a new home theater system. it has been one of the worse experiences i’ve ever had with a retailer. i am still having problems with your firm. and no one, including the store GM is owning fixing the problems. HELP!

By: Arik Hanson

Arik Hanson — Wed, 15 Jul 2009 04:45:12 +0000

Barry: Love the mash-up concept and think that could have legs with your musically-inclined audience. Might there be an opportunity to combine these mash-ups with some of your other DVD/CD products? I’m sure you’d probably run into copyright issues…just brainstorming out loud. I also like how the video isn’t overproduced. I tend to think overproduced videos come across with too much corporate feel and have a tendency to turn off folks in this space. That said, I might even make it more “Flip-like”. Other than that, I like the concept. My son and I browse your musical instruments dept every time we visit a Best Buy (OK, and I’ll admit, I let my son bang on the drums a bit. What can I say, I have a little John Bonham on my hands).

@arikhanson

By: Ashley

Ashley — Wed, 15 Jul 2009 03:26:39 +0000

We really should bring this to the Vegas stores. You know how popular it would be? There is a Sam Ash out here, and also an Ed Romans!(which i’ve had a tour there). Ed Romans is the largest guitar store in the world, here in our backyard. I think Best Buy would be able to do it out here too. Please? Lol

By: Jeremiah Owyang

Jeremiah Owyang — Tue, 14 Jul 2009 22:16:41 +0000

I’m a former musician (gave it up for a career in web) and noticed an interesting trend of musicians collaborating on the web.

Would be very interesting if BestBuy partnered with a service that provides the ability for people to share –and jam in real time or asychronously.

http://www.web-strategist.com/blog/2007/01/19/social-media-creates-music/

Regarding the flash site, some of the navigation elements were ‘hidden’ beneath other layers, making it difficult to click on the different blue squares.

Having purchased a keyboard (Yamaha S08) online reviews and product comparison of features was very important.

By: Matthew (rekrdskratcher)

Matthew (rekrdskratcher) — Tue, 14 Jul 2009 02:37:34 +0000

Totally agree with you, Pfeifer. Prior to me going out of my way as CA Senior to organize our MI area (off-plano but at least it makes sense), our assortment was not only pretty bad but pretty much just thrown together. Now we routinely make our (small) MI budget and we at least get people to stick around and try stuff out… only problem now is that I’m still the only “expert” in the store and I’m a Counter Ops Agent, so I’m literally in the other corner of the store now. Hopefully though, if this becomes a truly viable category we’ll start getting a better assortment throughout our non-MI stores.