Comments on: Communicating “Buyer Be Happy,” This Holiday Part 2 http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2 Updates from the CMO of Best Buy Mon, 21 Mar 2011 14:33:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Janet Preimesberger http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2/comment-page-1#comment-2466 Janet Preimesberger Tue, 15 Dec 2009 00:58:54 +0000 http://barryjudge.com/?p=573#comment-2466 I Janet Preimesberger brought an H. P. desktop computer and it is a slimline one of the best so far but would like to return it as my nepew brought me a new computer as a gift. Now I am the only one who uses the computer and do not need two computers. My Husband Herman called and said that I wanted to return this computer and they said no we can not take it back now why not he said that was the policy and that there was no way it can be return well let tell you something I have been buying many computers from Best Buy and you have just lost one of your best costumer and I will write to the BBB and complain about this matter. I am not a happy person right now, and you will be hearing from me in the future. Janet Preimesberger I Janet Preimesberger brought an H. P. desktop computer and it is a slimline one of the best so far but would like to return it as my nepew brought me a new computer as a gift. Now I am the only one who uses the computer and do not need two computers. My Husband Herman called and said that I wanted to return this computer and they said no we can not take it back now why not he said that was the policy and that there was no way it can be return well let tell you something I have been buying many computers from Best Buy and you have just lost one of your best costumer and I will write to the BBB and complain about this matter. I am not a happy person right now, and you will be hearing from me in the future.
Janet Preimesberger

]]> By: Robbie Blinkoff, PhD http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-2/comment-page-1#comment-2446 Robbie Blinkoff, PhD Thu, 10 Dec 2009 14:37:40 +0000 http://barryjudge.com/?p=573#comment-2446 Hi. I'm a consumer anthropologist and run an ethnographic research and consulting firm (http://www.contextresearch.com). I am also Chief Anthropologist at an independent ad agency (http://www.cartondonofrio.com) -- both in Baltimore, MD. We're touting Best Buy's campaign as a success based on our consumer anthropology research about the economy we did which you can download for free at http://www.groundedconsumer.com. We've got follow-up quant research coming out that supports our ethnographic insights from last year and supports the Best Buy's campaign too --- We'll release this work in January 09 -- detailing where we think the post recession consumer will look like. Hi. I’m a consumer anthropologist and run an ethnographic research and consulting firm (http://www.contextresearch.com). I am also Chief Anthropologist at an independent ad agency (http://www.cartondonofrio.com) — both in Baltimore, MD.

We’re touting Best Buy’s campaign as a success based on our consumer anthropology research about the economy we did which you can download for free at http://www.groundedconsumer.com.

We’ve got follow-up quant research coming out that supports our ethnographic insights from last year and supports the Best Buy’s campaign too — We’ll release this work in January 09 — detailing where we think the post recession consumer will look like.

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