Our plan this Holiday focuses on executing very well our “Price Plus,” strategy. ” Price Plus” is shorthand for great prices plus providing the best help before and during the shopping process and then after you buy something via all our touch points in our stores, web sites and call centers. We know that delivering value in this manner is very appealing to consumers (see American Consumer Institute study on this at http://tinyurl.com/yhuu23p), and if we do it well, customers will be happy and so will we.
As I mentioned in the Part 1, we will be communicating our “Buyer Be Happy,” promise across both traditional TV and print mediums as well as making much more extensive use of email, digital, mobile and social mediums than we have in the past. The creative backdrop for our communication is our people as it has been for the past while. In all of our communication we will be providing helpful gift giving advice featuring the real people that work in our stores. This explosion in mediums has enabled us to do a lot of different things this year, particularly in using video on the web and in building gifting applications for Facebook and our Mobile platforms.
This post features our TV and Digital Video advertising. For the past year, I have been putting up unfinished TV advertising in order to get feedback on our efforts prior to final cut. This year, we have had our heads down getting this Holiday’s work done and I literally did not have time to get the cuts up here prior to done. However, better late than never so below I have posted all of this year’s Holiday TV and Digital Video commercials we did this So take a look and let me know what you think.
Kristoffer – Sync
Palm Pre
Call of Duty Modern Warfare 2
Sony PS3
Jolly Black Friday
Black Friday Bells
High-Def TV
Gift Goodness
Family Joy
Smart Talk
Hi. I’m a consumer anthropologist and run an ethnographic research and consulting firm (http://www.contextresearch.com). I am also Chief Anthropologist at an independent ad agency (http://www.cartondonofrio.com) — both in Baltimore, MD.
We’re touting Best Buy’s campaign as a success based on our consumer anthropology research about the economy we did which you can download for free at http://www.groundedconsumer.com.
We’ve got follow-up quant research coming out that supports our ethnographic insights from last year and supports the Best Buy’s campaign too — We’ll release this work in January 09 — detailing where we think the post recession consumer will look like.
I Janet Preimesberger brought an H. P. desktop computer and it is a slimline one of the best so far but would like to return it as my nepew brought me a new computer as a gift. Now I am the only one who uses the computer and do not need two computers. My Husband Herman called and said that I wanted to return this computer and they said no we can not take it back now why not he said that was the policy and that there was no way it can be return well let tell you something I have been buying many computers from Best Buy and you have just lost one of your best costumer and I will write to the BBB and complain about this matter. I am not a happy person right now, and you will be hearing from me in the future.
Janet Preimesberger