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	<title>Comments on: Communicating &#8220;Buyer Be Happy&#8221; This Holiday &#8211; Part 1</title>
	<atom:link href="http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/feed" rel="self" type="application/rss+xml" />
	<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1</link>
	<description>Updates from the CMO of Best Buy</description>
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		<title>By: Pat Daneman</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2420</link>
		<dc:creator>Pat Daneman</dc:creator>
		<pubDate>Mon, 07 Dec 2009 16:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2420</guid>
		<description>I am happy to see the chief marketing officer has a site where customers can comment.  I am a buyer, but not a happy one.  I purchased a Panasonic Viera HD TV in early November, spending a total of about $950.  Shortly afterward, I contacted the Geek Squad to schedule a calibration.  This transaction was completed for $299 + tax.  Last week I saw the calibration on sale for $199.  I called the 888-BEST-BUY number to inquire if I could have the sale price.  I waited on hold for 20 minutes on to talk to a woman who said she didn&#039;t know what I was talking about and hung up on me.  My second attempt took 30 minutes.  I was connected with a very helpful man who told me that I could not be credited the $100 and given the sale price.  I asked to cancel and was allowed to do so after another wait.

I have now reordered the calibration at the sale price and am waiting to be contacted about scheduling it.  I am dreading that I may have to call the 888 number to do this myself.

At the same time I re-ordered the calibration, on 12/3, I ordered a digital picture frame on BestBuy.com.  Today I received an email saying it is backordered and might or might not arrive on time for Christmas.  When I called 888 again, I was on hold for 40 minutes, at which I was automatically disconnected, presumably to start over again.

I am not someone with a lot of time on my hands.  I work in a business that also relies on consumer satisfaction and insight into what that means.  My company spends a lot of money gathering that information, as I&#039;m sure Best Buy does.  However, I&#039;m afraid all of the knowledge is worth nothing if you don&#039;t also invest in having someone answer the phone and meet your customers&#039; most basic requests.

If the rest of my experience--calibration and continuing to try to cancel my web order--continues to be as frustrating and disrespectful of my time as it has been so far, I doubt I will continue as a regular customer.

I hope you appreciate my taking more time to share this with you.</description>
		<content:encoded><![CDATA[<p>I am happy to see the chief marketing officer has a site where customers can comment.  I am a buyer, but not a happy one.  I purchased a Panasonic Viera HD TV in early November, spending a total of about $950.  Shortly afterward, I contacted the Geek Squad to schedule a calibration.  This transaction was completed for $299 + tax.  Last week I saw the calibration on sale for $199.  I called the 888-BEST-BUY number to inquire if I could have the sale price.  I waited on hold for 20 minutes on to talk to a woman who said she didn&#8217;t know what I was talking about and hung up on me.  My second attempt took 30 minutes.  I was connected with a very helpful man who told me that I could not be credited the $100 and given the sale price.  I asked to cancel and was allowed to do so after another wait.</p>
<p>I have now reordered the calibration at the sale price and am waiting to be contacted about scheduling it.  I am dreading that I may have to call the 888 number to do this myself.</p>
<p>At the same time I re-ordered the calibration, on 12/3, I ordered a digital picture frame on BestBuy.com.  Today I received an email saying it is backordered and might or might not arrive on time for Christmas.  When I called 888 again, I was on hold for 40 minutes, at which I was automatically disconnected, presumably to start over again.</p>
<p>I am not someone with a lot of time on my hands.  I work in a business that also relies on consumer satisfaction and insight into what that means.  My company spends a lot of money gathering that information, as I&#8217;m sure Best Buy does.  However, I&#8217;m afraid all of the knowledge is worth nothing if you don&#8217;t also invest in having someone answer the phone and meet your customers&#8217; most basic requests.</p>
<p>If the rest of my experience&#8211;calibration and continuing to try to cancel my web order&#8211;continues to be as frustrating and disrespectful of my time as it has been so far, I doubt I will continue as a regular customer.</p>
<p>I hope you appreciate my taking more time to share this with you.</p>
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	<item>
		<title>By: Tammy</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2394</link>
		<dc:creator>Tammy</dc:creator>
		<pubDate>Mon, 30 Nov 2009 01:05:48 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2394</guid>
		<description>Barry,  I just read your blog about &quot;buyer be happy&quot;and thought what a nice sentiment if only it was true.  Buyers are anything but happy when they have a problem after buying something online from BEST BUY.  My husband ordered a camcorder package on Thanksgiving Evening and received a confirmation via email that the items would be shipping soon.  The next morning he finds that another email was sent several hours later stating that the camcorder he ordered was on backorder and would not ship for 1 to 2 weeks.  It also stated we had the option of canceling the order.  He immediately tried to call them to do so and after 
about an hour wait on hold he was given a hard time about canceling.  They told him they could cancel the camcorder but not the accessories (battery and cable) because they were
already being made ready to ship.  Those items still have not shipped and it is almost 3 days later.  After 2 over an hour phone calls he finally got the camcorder canceled apparently the first person he talked to did not cancel it.  Now we are paying twice as much
for the cable and battery that we don&#039;t need without the camcorder because they are no longer part of a package deal.  They say we can return the items to a BEST BUY store once we get them.  I&#039;ll believe it when I see it.  But we will be charged all kinds of shipping and handling charges which I&#039;m sure we will never get back.  We believe we have been lied to,
first in being lead to believe the item was in stock when it was not. Second in that the accessories could not be canceled because they were getting ready to ship which was not true.  I believe &quot;Buyer Beware&quot; would be a better slogan for you if you can&#039;t get your customer support area cleaned up.  I hope this whole tale has a happy ending but I fear it 
does not.  I know you probably get a lot of messages like this and you may see it as unimportant.  However,  in an economy like this with stores dropping like flies all around you, I hope you will listen to someone like me before it is too late.  You would have to work hard to make this buyer happy at this point.</description>
		<content:encoded><![CDATA[<p>Barry,  I just read your blog about &#8220;buyer be happy&#8221;and thought what a nice sentiment if only it was true.  Buyers are anything but happy when they have a problem after buying something online from BEST BUY.  My husband ordered a camcorder package on Thanksgiving Evening and received a confirmation via email that the items would be shipping soon.  The next morning he finds that another email was sent several hours later stating that the camcorder he ordered was on backorder and would not ship for 1 to 2 weeks.  It also stated we had the option of canceling the order.  He immediately tried to call them to do so and after<br />
about an hour wait on hold he was given a hard time about canceling.  They told him they could cancel the camcorder but not the accessories (battery and cable) because they were<br />
already being made ready to ship.  Those items still have not shipped and it is almost 3 days later.  After 2 over an hour phone calls he finally got the camcorder canceled apparently the first person he talked to did not cancel it.  Now we are paying twice as much<br />
for the cable and battery that we don&#8217;t need without the camcorder because they are no longer part of a package deal.  They say we can return the items to a BEST BUY store once we get them.  I&#8217;ll believe it when I see it.  But we will be charged all kinds of shipping and handling charges which I&#8217;m sure we will never get back.  We believe we have been lied to,<br />
first in being lead to believe the item was in stock when it was not. Second in that the accessories could not be canceled because they were getting ready to ship which was not true.  I believe &#8220;Buyer Beware&#8221; would be a better slogan for you if you can&#8217;t get your customer support area cleaned up.  I hope this whole tale has a happy ending but I fear it<br />
does not.  I know you probably get a lot of messages like this and you may see it as unimportant.  However,  in an economy like this with stores dropping like flies all around you, I hope you will listen to someone like me before it is too late.  You would have to work hard to make this buyer happy at this point.</p>
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		<title>By: Manish</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2392</link>
		<dc:creator>Manish</dc:creator>
		<pubDate>Sun, 29 Nov 2009 18:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2392</guid>
		<description>Hey Barry,

I am sure &quot;Buyer be happy&quot; was coined with all the right intentions but after spending good amount of my Thanksgiving working through Best Buy purchase issues - I don&#039;t think I am a happy buyer. 

I purchased a Sony Vaio laptop on BestBuy.com on Thanksgiving morning and the order went through successfully. Then later on that day I received an email saying that it is backordered and then finally on Friday morning I saw other email that this would not be shipping at all. That was first blow to my shopping plans. 

I continued to have faith in best buy and on Friday evening I made another purchase at bestbuy.com for a compaq mini and this time I selected store pickup (as system was showing that this product was available at a near by store). On completing the purchase I was told that within 45 minutes I would get an email confirming the pickup time. But this pick up email never arrived and attempts to call 888 number were futile as well because either order system was down when I connected with someone or I couldn&#039;t connect with anyone even after 40 minutes wait. 

Finally, on Sunday afternoon I talked with a real person (after holding for 1 hour) and she said you should cancel your order as store does not have it anymore and as they were busy they might not have looked at your order when the product was available. I kept pushing her for a better answer and she transfer me to Consumer relations (who called the lakeland store) and then said that you don&#039;t need to cancel your product. Product is backordered and you should get it in a few weeks. At that time you would get an email. 

However, I have a strong feeling that in both these cases I am just going to be left with cancelled orders with best buy making no attempt to honor the purchase that I made in the name of product not being in stock anymore. It doesn&#039;t seem right that for a big retailer like best buy there wouldn&#039;t be better communication between inventory and ordering systems. In case of Sony Vaio it just needed a hard stop on new orders after x number of orders. Amazon, NewEgg and lot of other retails and even travel sites like orbitz are always able to tell you quantity left or if inventory is low. 

I hope this gets enough attention so that something gets done to improve the overall holiday shopping experience for next year. 

Regards,
Manish</description>
		<content:encoded><![CDATA[<p>Hey Barry,</p>
<p>I am sure &#8220;Buyer be happy&#8221; was coined with all the right intentions but after spending good amount of my Thanksgiving working through Best Buy purchase issues &#8211; I don&#8217;t think I am a happy buyer. </p>
<p>I purchased a Sony Vaio laptop on BestBuy.com on Thanksgiving morning and the order went through successfully. Then later on that day I received an email saying that it is backordered and then finally on Friday morning I saw other email that this would not be shipping at all. That was first blow to my shopping plans. </p>
<p>I continued to have faith in best buy and on Friday evening I made another purchase at bestbuy.com for a compaq mini and this time I selected store pickup (as system was showing that this product was available at a near by store). On completing the purchase I was told that within 45 minutes I would get an email confirming the pickup time. But this pick up email never arrived and attempts to call 888 number were futile as well because either order system was down when I connected with someone or I couldn&#8217;t connect with anyone even after 40 minutes wait. </p>
<p>Finally, on Sunday afternoon I talked with a real person (after holding for 1 hour) and she said you should cancel your order as store does not have it anymore and as they were busy they might not have looked at your order when the product was available. I kept pushing her for a better answer and she transfer me to Consumer relations (who called the lakeland store) and then said that you don&#8217;t need to cancel your product. Product is backordered and you should get it in a few weeks. At that time you would get an email. </p>
<p>However, I have a strong feeling that in both these cases I am just going to be left with cancelled orders with best buy making no attempt to honor the purchase that I made in the name of product not being in stock anymore. It doesn&#8217;t seem right that for a big retailer like best buy there wouldn&#8217;t be better communication between inventory and ordering systems. In case of Sony Vaio it just needed a hard stop on new orders after x number of orders. Amazon, NewEgg and lot of other retails and even travel sites like orbitz are always able to tell you quantity left or if inventory is low. </p>
<p>I hope this gets enough attention so that something gets done to improve the overall holiday shopping experience for next year. </p>
<p>Regards,<br />
Manish</p>
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		<title>By: Ralph J. Gann</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2385</link>
		<dc:creator>Ralph J. Gann</dc:creator>
		<pubDate>Fri, 27 Nov 2009 16:39:19 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2385</guid>
		<description>Attention: Barry Judge
and
Customer Service, Web Site, Store                                                         11/27/09
and General/Corporate Inquiries 
Best Buy Corporate Customer Care					
P.O. Box 9312
Minneapolis , MN 55440 
1-888-BEST BUY (1-888-237-8289)


Dear Best Buy,
	I was surprised this week when I went to purchase a new computer, a new HD TV, a Blu-ray player and some small gifts.  My surprise was that I did not have a Best Buy credit card!  Now, this was Wednesday and I could not contact anyone because of the holiday until this morning.  Shock, surprise, disappointment and then just plain anger were my responses.  After making my call to customer service I was told that I was mailed a notice in April of this year that stated that since I had not used my card in some time it was being deactivated.  A notice that was never received.  Surely I would not attempt to make purchases on a card that did not exist.
	Wow, I usually pay cash in Best Buy accept for major purchases.  I guess that this is an irresponsible idea.  I use my credit card, but not for everyday items.  I have been a Best Buy customer ever since they first opened in Charlotte, NC.  I have extolled the merits of your store to my sons and family.  “Shop there, it is the best”, I said. 
 Well, no longer.

	What can you say that can make this experience better?! 

	 This happened in front of my family who were quite excited about our purchases, but were then shocked when they learned that there would be none.  I have decided not to re-apply for a whole new credit card at the store as suggested by your representative because mine could not be reactivated.  I have instead decided never to shop your stores again in the future.  I have conveyed this to my family, my sons and their family and our close relatives.  I can only hope that they follow suit and choose another store for their purchases.


Barry Judge Updates from the CMO of Best Buy




……Anyway, I’m very excited about what we are doing across the business for the Holidays. Our plan has never been stronger – and it needs to be given consumers’ expectations and the strength of the competition across all of Retail. Our plan focuses on executing very well our “Price Plus,” strategy. ” Price Plus” is shorthand for great prices plus providing the best help before and during the shopping process……

REALLY????????


Your disgusted former customer,
Ralph J. Gann</description>
		<content:encoded><![CDATA[<p>Attention: Barry Judge<br />
and<br />
Customer Service, Web Site, Store                                                         11/27/09<br />
and General/Corporate Inquiries<br />
Best Buy Corporate Customer Care<br />
P.O. Box 9312<br />
Minneapolis , MN 55440<br />
1-888-BEST BUY (1-888-237-8289)</p>
<p>Dear Best Buy,<br />
	I was surprised this week when I went to purchase a new computer, a new HD TV, a Blu-ray player and some small gifts.  My surprise was that I did not have a Best Buy credit card!  Now, this was Wednesday and I could not contact anyone because of the holiday until this morning.  Shock, surprise, disappointment and then just plain anger were my responses.  After making my call to customer service I was told that I was mailed a notice in April of this year that stated that since I had not used my card in some time it was being deactivated.  A notice that was never received.  Surely I would not attempt to make purchases on a card that did not exist.<br />
	Wow, I usually pay cash in Best Buy accept for major purchases.  I guess that this is an irresponsible idea.  I use my credit card, but not for everyday items.  I have been a Best Buy customer ever since they first opened in Charlotte, NC.  I have extolled the merits of your store to my sons and family.  “Shop there, it is the best”, I said.<br />
 Well, no longer.</p>
<p>	What can you say that can make this experience better?! </p>
<p>	 This happened in front of my family who were quite excited about our purchases, but were then shocked when they learned that there would be none.  I have decided not to re-apply for a whole new credit card at the store as suggested by your representative because mine could not be reactivated.  I have instead decided never to shop your stores again in the future.  I have conveyed this to my family, my sons and their family and our close relatives.  I can only hope that they follow suit and choose another store for their purchases.</p>
<p>Barry Judge Updates from the CMO of Best Buy</p>
<p>……Anyway, I’m very excited about what we are doing across the business for the Holidays. Our plan has never been stronger – and it needs to be given consumers’ expectations and the strength of the competition across all of Retail. Our plan focuses on executing very well our “Price Plus,” strategy. ” Price Plus” is shorthand for great prices plus providing the best help before and during the shopping process……</p>
<p>REALLY????????</p>
<p>Your disgusted former customer,<br />
Ralph J. Gann</p>
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		<title>By: Donald Cook, USMC</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2383</link>
		<dc:creator>Donald Cook, USMC</dc:creator>
		<pubDate>Wed, 25 Nov 2009 17:42:48 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2383</guid>
		<description>Since Best Buy has decided to advertise and recognize in words &quot;Happy Eid Al-Adha&quot;, there had better be written words of &quot;Happy Thanksgiving&quot;, &quot;Merry Christmas&quot;, &quot;Happy Easter&quot;, and &quot;Happy Independence Day&quot;.  Your verbage of &quot;Happy Holidays&quot; covering Christmas is a weak submission to politically correctness.  If &quot;Merry Christmas&quot; is not advertised, you&#039;ll lose my entire family and more as shoppers at your stores.  As a Marine veteran, I&#039;m sick and tired of these spineless concessions.</description>
		<content:encoded><![CDATA[<p>Since Best Buy has decided to advertise and recognize in words &#8220;Happy Eid Al-Adha&#8221;, there had better be written words of &#8220;Happy Thanksgiving&#8221;, &#8220;Merry Christmas&#8221;, &#8220;Happy Easter&#8221;, and &#8220;Happy Independence Day&#8221;.  Your verbage of &#8220;Happy Holidays&#8221; covering Christmas is a weak submission to politically correctness.  If &#8220;Merry Christmas&#8221; is not advertised, you&#8217;ll lose my entire family and more as shoppers at your stores.  As a Marine veteran, I&#8217;m sick and tired of these spineless concessions.</p>
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		<title>By: Nausheena</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2378</link>
		<dc:creator>Nausheena</dc:creator>
		<pubDate>Wed, 25 Nov 2009 02:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2378</guid>
		<description>I agree with David, Barry. You should share your perspective on multicultural marketing, diversity and inclusion and what it means to Best Buy globally.</description>
		<content:encoded><![CDATA[<p>I agree with David, Barry. You should share your perspective on multicultural marketing, diversity and inclusion and what it means to Best Buy globally.</p>
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		<title>By: keith lutz</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2372</link>
		<dc:creator>keith lutz</dc:creator>
		<pubDate>Tue, 24 Nov 2009 03:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2372</guid>
		<description>hi i was told that Barry is the man to talk to for advise on 11 27 05 i pd. 2,700.71 fpr a plasma tv made by lg  its been in the shop before  its broke again and they said it can not be fixed they gave me a# ,i went to the store and they offered one tv that was 399.  or 499. i think 399.  , anyway do you think this is fair</description>
		<content:encoded><![CDATA[<p>hi i was told that Barry is the man to talk to for advise on 11 27 05 i pd. 2,700.71 fpr a plasma tv made by lg  its been in the shop before  its broke again and they said it can not be fixed they gave me a# ,i went to the store and they offered one tv that was 399.  or 499. i think 399.  , anyway do you think this is fair</p>
]]></content:encoded>
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	<item>
		<title>By: David</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2371</link>
		<dc:creator>David</dc:creator>
		<pubDate>Mon, 23 Nov 2009 22:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2371</guid>
		<description>Hey Barry – Not sure if you want to comment on it but TechCrunch just posted an article on the recent Best Buy ad that references Eid Al-Adha. 

http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy 

It is generating a lot of traffic.

If you’re into the whole social media thing, it may be a good thing to reach out and comment on.

Looks like the link was bad on the last comment due to the end &quot;)&quot;.  Sorry about that.</description>
		<content:encoded><![CDATA[<p>Hey Barry – Not sure if you want to comment on it but TechCrunch just posted an article on the recent Best Buy ad that references Eid Al-Adha. </p>
<p><a href="http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy" rel="nofollow">http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy</a> </p>
<p>It is generating a lot of traffic.</p>
<p>If you’re into the whole social media thing, it may be a good thing to reach out and comment on.</p>
<p>Looks like the link was bad on the last comment due to the end &#8220;)&#8221;.  Sorry about that.</p>
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		<title>By: David</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2370</link>
		<dc:creator>David</dc:creator>
		<pubDate>Mon, 23 Nov 2009 19:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2370</guid>
		<description>Hey Barry - Not sure if you want to comment on it but TechCrunch just posted an article on the recent Best Buy ad that references Eid Al-Adha.  (http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy/).  It is generating a lot of traffic.

If you&#039;re into the whole social media thing, it may be a good thing to reach out and comment on.</description>
		<content:encoded><![CDATA[<p>Hey Barry &#8211; Not sure if you want to comment on it but TechCrunch just posted an article on the recent Best Buy ad that references Eid Al-Adha.  (<a href="http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy/" rel="nofollow">http://www.crunchgear.com/2009/11/23/a-storm-is-brewing-at-best-buy/</a>).  It is generating a lot of traffic.</p>
<p>If you&#8217;re into the whole social media thing, it may be a good thing to reach out and comment on.</p>
]]></content:encoded>
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		<title>By: Kevin Sterneckert</title>
		<link>http://barryjudge.com/communicating-buyer-be-happy-this-holiday-part-1/comment-page-1#comment-2369</link>
		<dc:creator>Kevin Sterneckert</dc:creator>
		<pubDate>Sun, 22 Nov 2009 22:42:05 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=560#comment-2369</guid>
		<description>The net and various other channels of retail present a significant and formidable competition for BestBuy. The current competitive policy lacks a consumer centric focus.

I have recently achieved Silver Preferred RewardZone status and am a retail industry analyst. I have significant exposure to a variety of retailers and their competitive match policies.

Recently (11/20/09) I purchased a Canon HF20 HD CamCorder. I did my homework earlier in the week. I visited Store #864 to learn about the various HD camcorders, the sales associate was informed and provided all that I needed to know. I later researched prices on the net and found that Wal-Mart, KMart and Sears were selling the same model for nearly $100 less. There were other online retailers that were selling it as much as $200 less than BBY. The BBY selling price is $799. I printed the prices from the three brick and mortar retailers and took that information with me to store #864 on Saturday 11-20-09. I worked with the sales associate to retrieve the item from the locked case and proceeded to provide the competitive price information that I printed. The MOD said he would honor the price if the item was in stock and could be validated through one of the local retailers. Calling each retailer and asking for information on price and instock took over an hour. All of the right information was verifiable through the net. The associate did not have competitor phone numbers, it took a while just to locate the right numbers. Then after a number of calls, the price was confirmed. Now came the checkout process. I had coupons and rewardzone certificates. These took additional efforts to redeem. Neither the MOD or the sales associate were new to the job. They are not seasonal help.

While I was in the middle of working through all of these issues, there were 20+ customers in the camera area that wanted help, no one was available to answer their questions. I felt badly for them as this was a busy Saturday.

The Sears Blue Crew has figured out a proactive competitive price check process. The customer does not even need to ask, they are pleasantly surprised by a sales associate that informs the customer that a competitor is selling the same item at a lower price and they will pay that lower price without even asking.

So here are the issues as I see them. 

#1- the process of confirming a competitive price check should be improved via a system that scrubs the net and confirms physical competitor price checks. Likely your merchants know what national competitors are selling each product they are responsible for. If a customer engages the competitor price check policy - the process could be improved dramatically.

#2 Price matching is only engaged when the customer requests. I recommend that BBY proactively engage the competitive price checking and pleasantly surprise the customer with a better price when a known and confirmed price can be found through a proactive search.

#3 The checkout process was complicated by price reductions of the key item. Other coupons and rewardzone certificates would not impact the final price correctly. This required three attempts and significant overrides.

In the end, I received what I wanted at the price I expected. What I did not expect was the hassle it took to achieve what I wanted when I walked in the door. Buying this item online would have saved me two hours and another $100 .

With the holiday season just around the corner and competitive pricing becoming an increasingly important part of shopping, I recommend a dramatic improvement in the policy and the tools to proactively engage the consumer.
Thanks,</description>
		<content:encoded><![CDATA[<p>The net and various other channels of retail present a significant and formidable competition for BestBuy. The current competitive policy lacks a consumer centric focus.</p>
<p>I have recently achieved Silver Preferred RewardZone status and am a retail industry analyst. I have significant exposure to a variety of retailers and their competitive match policies.</p>
<p>Recently (11/20/09) I purchased a Canon HF20 HD CamCorder. I did my homework earlier in the week. I visited Store #864 to learn about the various HD camcorders, the sales associate was informed and provided all that I needed to know. I later researched prices on the net and found that Wal-Mart, KMart and Sears were selling the same model for nearly $100 less. There were other online retailers that were selling it as much as $200 less than BBY. The BBY selling price is $799. I printed the prices from the three brick and mortar retailers and took that information with me to store #864 on Saturday 11-20-09. I worked with the sales associate to retrieve the item from the locked case and proceeded to provide the competitive price information that I printed. The MOD said he would honor the price if the item was in stock and could be validated through one of the local retailers. Calling each retailer and asking for information on price and instock took over an hour. All of the right information was verifiable through the net. The associate did not have competitor phone numbers, it took a while just to locate the right numbers. Then after a number of calls, the price was confirmed. Now came the checkout process. I had coupons and rewardzone certificates. These took additional efforts to redeem. Neither the MOD or the sales associate were new to the job. They are not seasonal help.</p>
<p>While I was in the middle of working through all of these issues, there were 20+ customers in the camera area that wanted help, no one was available to answer their questions. I felt badly for them as this was a busy Saturday.</p>
<p>The Sears Blue Crew has figured out a proactive competitive price check process. The customer does not even need to ask, they are pleasantly surprised by a sales associate that informs the customer that a competitor is selling the same item at a lower price and they will pay that lower price without even asking.</p>
<p>So here are the issues as I see them. </p>
<p>#1- the process of confirming a competitive price check should be improved via a system that scrubs the net and confirms physical competitor price checks. Likely your merchants know what national competitors are selling each product they are responsible for. If a customer engages the competitor price check policy &#8211; the process could be improved dramatically.</p>
<p>#2 Price matching is only engaged when the customer requests. I recommend that BBY proactively engage the competitive price checking and pleasantly surprise the customer with a better price when a known and confirmed price can be found through a proactive search.</p>
<p>#3 The checkout process was complicated by price reductions of the key item. Other coupons and rewardzone certificates would not impact the final price correctly. This required three attempts and significant overrides.</p>
<p>In the end, I received what I wanted at the price I expected. What I did not expect was the hassle it took to achieve what I wanted when I walked in the door. Buying this item online would have saved me two hours and another $100 .</p>
<p>With the holiday season just around the corner and competitive pricing becoming an increasingly important part of shopping, I recommend a dramatic improvement in the policy and the tools to proactively engage the consumer.<br />
Thanks,</p>
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