Comments on: Bringing Dream Support To Life In The Customer Experience

By: CRM Magazine Blog » What Best Buy Knows About Customers #FCF09

CRM Magazine Blog » What Best Buy Knows About Customers #FCF09 — Thu, 29 Oct 2009 16:21:14 +0000

[...] and what they hope to do with technology enables employees to engage in lasting relationships. Judge explains this on his blog: “Our mission is to make our customer’s technology dreams come true. To help them realize [...]

By: My favorite blogs, Part II - the customer experience for profit blog

My favorite blogs, Part II - the customer experience for profit blog — Thu, 24 Sep 2009 02:59:35 +0000

[...] Bringing dream support to life in the customer experience [...]

By: Adam Talatinick

Adam Talatinick — Mon, 20 Jul 2009 04:32:30 +0000

@Chrislovett (http://twitter.com/chrislovett) recently asked me, “How can we make everyone a brand ambassador?”

Why not let the brand represent everyone? Make the brand personal, your thoughts, your feelings, your style? This is My Best Buy! a genericized trademark idea?

Imagine a new marketing vehicle that allows consumers to interact with real, 3-D, life-like images of their products of interest ( ex. mp3, mobile phone, laptop, TV). Or, imagine the possibilites for our blue shirts and customers to simulate an entire home theater setup while at a BBY store or in the comfort of their homes. Experiences such as this would not only WOW customers, allow them to visualize their technology dreams, but also give them a reason to shop with only BBY. Marketing can span traditional print to BBY’s on-line channel at bestbuy.com…It seems to good to be true, but this technology is out there!! It’s called Augmented Reality and I propose we utilize it to WOW customers in their homes, in our stores, on-line, mobile, or wherever they happen to be!

By: Best Buy Leverages Twitter Opportunity « Kakie Writes

Best Buy Leverages Twitter Opportunity « Kakie Writes — Sun, 05 Jul 2009 00:06:42 +0000

[...] Why is that so cool? Because they are creating personal service and expertise that is authentic and transparent which is what social media is all about. The report came out on Bloomberg on July 2nd in an article called Best Buy Uses Twitter to Create Sales, Service Team (Update1) CMO Barry Judge discussed this on his blog in a post titled Bringing Dream Support To Life In The Customer Experience. [...]

By: Ted Hurlbut

Ted Hurlbut — Tue, 23 Jun 2009 21:07:22 +0000

You are correct that fully actualizing the brand potential requires tapping in to the passion that your employees bring to the salesfloor everyday, and translating that into memorable customer experiences, one customer at a time. I congratulate you for recognizing that your challenge is to develop stategies for doing that within each and every store from your highly centralized corporate position. It is a challenge that every major retailer faces, and Best Buy certainly does it as well as any.

By: John E Fawley

John E Fawley — Sat, 20 Jun 2009 00:41:04 +0000

i am very please’s for the work you all did on computer PC.

By: Cheril Hendry

Cheril Hendry — Wed, 17 Jun 2009 22:24:36 +0000

Barry, as owner and CEO of a marketing agency that specializes in the tricky work of combining brand and retail messages, I speak with 19 years of experience that you’ve got the right thought process going on here. Best Buy has a brand that is absolutely great, and only as great as it’s people. For me, your brand revolves heavily around one Best Buy person, Shaun Schuetz. To me, he is Best Buy. They are your brand, and that’s the biggest opportunity…and challenge. Hats off to you for your comments.

By: Dawn Maire

Dawn Maire — Wed, 17 Jun 2009 13:50:04 +0000

Helping the the blue shirts realize their technology dreams is the surest way to create brand emabassadors. The power of mobilizing that army would be unstoppable. Lets see Walmart try that

By: Jeff Greenhouse

Jeff Greenhouse — Tue, 16 Jun 2009 02:26:34 +0000

It strikes me that the most critical aspect in being able to support the dreams of the customers is to be able to UNDER the dreams of the customers. So the trick will be in teaching the brand ambassadors the way to coax those dreams from the customers, then interpret them properly.

By: Jerad Burkhart

Jerad Burkhart — Mon, 15 Jun 2009 18:29:51 +0000

Barry-

First off I really like that your goal is outside of your current reach or “unattainable” as you said. Having the company push itself past its limits for the customer is exciting. I heard a podcast recently about good blog writing, and it focused on being specific. The question was posed,

“If you could only write to 10 people who would it be? Now that you have those 10 people in mind write to them.”

Then another question drilling down even farther.

“If you could only write to 1 person who would it be? Now that you have that 1 person in mind write to them.”

Do you and your team have something like this as you approach the BBY customer? If not how do you specifically focus on making EVERYONE happy?

Thanks!