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	<title>Comments on: Best Buy Holiday Advertising &#8211; &#8220;True Stories&#8221; Rough Cuts V2</title>
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	<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts</link>
	<description>Updates from the CMO of Best Buy</description>
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		<title>By: SAP FI</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-1682</link>
		<dc:creator>SAP FI</dc:creator>
		<pubDate>Mon, 13 Jul 2009 17:09:52 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-1682</guid>
		<description>I found your article on google and read a few of your other posts. I just got many idea from your site. I just added you to my Google News Reader. Look forward to reading more from you in the future.</description>
		<content:encoded><![CDATA[<p>I found your article on google and read a few of your other posts. I just got many idea from your site. I just added you to my Google News Reader. Look forward to reading more from you in the future.</p>
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		<title>By: Barry Judge Blog Archive Best Buy Holiday Advertising True &#124; volleyball equipment</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-978</link>
		<dc:creator>Barry Judge Blog Archive Best Buy Holiday Advertising True &#124; volleyball equipment</dc:creator>
		<pubDate>Sun, 14 Jun 2009 21:38:31 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-978</guid>
		<description>[...] Barry Judge Blog Archive Best Buy Holiday Advertising True   Posted by root 18 minutes ago (http://barryjudge.com)        And based upon the stories i 39 ve heard i know there is a great story to tell to bill comment though i don 39 t know if they really pass the which company sports marketing strategy swot true stories value website devart theme powered by wordpress and mai        Discuss&#160;  &#124;&#160; Bury &#124;&#160;    News &#124; Barry Judge Blog Archive Best Buy Holiday Advertising True [...]</description>
		<content:encoded><![CDATA[<p>[...] Barry Judge Blog Archive Best Buy Holiday Advertising True   Posted by root 18 minutes ago (<a href="http://barryjudge.com" rel="nofollow">http://barryjudge.com</a>)        And based upon the stories i 39 ve heard i know there is a great story to tell to bill comment though i don 39 t know if they really pass the which company sports marketing strategy swot true stories value website devart theme powered by wordpress and mai        Discuss&nbsp;  |&nbsp; Bury |&nbsp;    News | Barry Judge Blog Archive Best Buy Holiday Advertising True [...]</p>
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		<title>By: Barry Judge Blog Archive Best Buy Holiday Advertising True &#124; Uniform Stores</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-954</link>
		<dc:creator>Barry Judge Blog Archive Best Buy Holiday Advertising True &#124; Uniform Stores</dc:creator>
		<pubDate>Mon, 01 Jun 2009 12:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-954</guid>
		<description>[...] Barry Judge Blog Archive Best Buy Holiday Advertising True   Posted by root 13 minutes ago (http://barryjudge.com)        To bill comment though i don 39 t know if they really pass the which company is this test a quick look at best buy store 182 and you 39 ll see that it is not you are exploiting the men and women in uniform and their devart theme powered by wordpress and m        Discuss&#160;  &#124;&#160; Bury &#124;&#160;    News &#124; Barry Judge Blog Archive Best Buy Holiday Advertising True [...]</description>
		<content:encoded><![CDATA[<p>[...] Barry Judge Blog Archive Best Buy Holiday Advertising True   Posted by root 13 minutes ago (<a href="http://barryjudge.com" rel="nofollow">http://barryjudge.com</a>)        To bill comment though i don 39 t know if they really pass the which company is this test a quick look at best buy store 182 and you 39 ll see that it is not you are exploiting the men and women in uniform and their devart theme powered by wordpress and m        Discuss&nbsp;  |&nbsp; Bury |&nbsp;    News | Barry Judge Blog Archive Best Buy Holiday Advertising True [...]</p>
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		<title>By: Erin</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-624</link>
		<dc:creator>Erin</dc:creator>
		<pubDate>Sun, 07 Dec 2008 23:54:25 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-624</guid>
		<description>I saw your ad on tv recently here in the northern california area, however I am upset to find out that your ad is terribly misleading. I have freinds stationed at Fort Hood Tx and there is no such store ON POST! I believe Best Buy needs to correct this problem and not use false advertisement to try to make the public think that Best Buy supports the military. Best Buy doesnt give a military discount nor does it donate to any military installations!!! 
Erin, Active Duty Military.</description>
		<content:encoded><![CDATA[<p>I saw your ad on tv recently here in the northern california area, however I am upset to find out that your ad is terribly misleading. I have freinds stationed at Fort Hood Tx and there is no such store ON POST! I believe Best Buy needs to correct this problem and not use false advertisement to try to make the public think that Best Buy supports the military. Best Buy doesnt give a military discount nor does it donate to any military installations!!!<br />
Erin, Active Duty Military.</p>
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		<title>By: Rich</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-600</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Wed, 03 Dec 2008 03:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-600</guid>
		<description>I agree with the others who are upset at the ad stating the store is on a military base.  As a veteran and husband of an active duty member, I&#039;m offended by this use of the military to make more money.  Most people won&#039;t realize that there aren&#039;t any of your stores on military bases, but instead will think how great it is that you&#039;re supporting the military.  I believe this was the point of the ad and you should be ashamed.</description>
		<content:encoded><![CDATA[<p>I agree with the others who are upset at the ad stating the store is on a military base.  As a veteran and husband of an active duty member, I&#8217;m offended by this use of the military to make more money.  Most people won&#8217;t realize that there aren&#8217;t any of your stores on military bases, but instead will think how great it is that you&#8217;re supporting the military.  I believe this was the point of the ad and you should be ashamed.</p>
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		<title>By: Graeme</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-595</link>
		<dc:creator>Graeme</dc:creator>
		<pubDate>Sun, 30 Nov 2008 04:08:57 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-595</guid>
		<description>I agree with Diane, when i first watched it I was surprised that you let them put that in the final commercial. I don&#039;t even live in or around Killieen and I knew it was a sham. I read how you are all congratulating yourselves for this, and then turn around and say it&#039;s not relevant at all. Marketing and advertising is supposed to use puffery and exaggerate to get attention, but this is just blatant, betting on the fact that most people will glaze over it.

you should be ashamed, also the guys body language is almost offensive.</description>
		<content:encoded><![CDATA[<p>I agree with Diane, when i first watched it I was surprised that you let them put that in the final commercial. I don&#8217;t even live in or around Killieen and I knew it was a sham. I read how you are all congratulating yourselves for this, and then turn around and say it&#8217;s not relevant at all. Marketing and advertising is supposed to use puffery and exaggerate to get attention, but this is just blatant, betting on the fact that most people will glaze over it.</p>
<p>you should be ashamed, also the guys body language is almost offensive.</p>
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		<title>By: Liz Cook</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-594</link>
		<dc:creator>Liz Cook</dc:creator>
		<pubDate>Sat, 29 Nov 2008 22:30:53 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-594</guid>
		<description>We are an active duty military family, and we will never, enter another Best Buy after seeing this commercial today.

Where do you get off trying to use our sacrifices to boost your business??  

It isn&#039;t just the blatant lying, but the idea that you&#039;re trying to get people to shop at your store because you sell stuff to the military.  Guess what?  So does Circuit City and Wal-mart and every other store. 

I am just furious about this.  You will never, ever get my business again.</description>
		<content:encoded><![CDATA[<p>We are an active duty military family, and we will never, enter another Best Buy after seeing this commercial today.</p>
<p>Where do you get off trying to use our sacrifices to boost your business??  </p>
<p>It isn&#8217;t just the blatant lying, but the idea that you&#8217;re trying to get people to shop at your store because you sell stuff to the military.  Guess what?  So does Circuit City and Wal-mart and every other store. </p>
<p>I am just furious about this.  You will never, ever get my business again.</p>
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		<title>By: Diane</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-592</link>
		<dc:creator>Diane</dc:creator>
		<pubDate>Wed, 26 Nov 2008 16:12:12 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-592</guid>
		<description>I live on Fort Hood and have to drive over 15 minutes to reach Best Buy (which I will not bother to do anymore--I can stay visit Circuit City instead). False advertising was the final nail in the coffin. The staff at this Killeen store are poorly trained and more interested in chatting amongst themselves than helping a customer. Twice now I&#039;ve walked out after choosing an item for a major purchase because of rude customer service. To add injury to insult, I began recieving emails about this ad from my family back home surprised to learn that there was a Best Buy on &#039;base&#039;  (Fort Hood is an Army Post, not a base). This self-promotion is profiteering on the backs of military families serving at a difficult time. You should be ashamed.</description>
		<content:encoded><![CDATA[<p>I live on Fort Hood and have to drive over 15 minutes to reach Best Buy (which I will not bother to do anymore&#8211;I can stay visit Circuit City instead). False advertising was the final nail in the coffin. The staff at this Killeen store are poorly trained and more interested in chatting amongst themselves than helping a customer. Twice now I&#8217;ve walked out after choosing an item for a major purchase because of rude customer service. To add injury to insult, I began recieving emails about this ad from my family back home surprised to learn that there was a Best Buy on &#8216;base&#8217;  (Fort Hood is an Army Post, not a base). This self-promotion is profiteering on the backs of military families serving at a difficult time. You should be ashamed.</p>
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		<title>By: Matt</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-582</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Sat, 22 Nov 2008 03:54:04 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-582</guid>
		<description>As a veteran, I am angry that you blatantly repeat the line in your commercial that the best buy was located on a military base.  You are exploiting the men and women in uniform and their families to hock your products.  This is shameful.   He may have been mistaken saying that he was on a military base BUT you are responsible for including it on the finished ad. If you were really concern about the &quot;misperception&quot; the material would be pulled.</description>
		<content:encoded><![CDATA[<p>As a veteran, I am angry that you blatantly repeat the line in your commercial that the best buy was located on a military base.  You are exploiting the men and women in uniform and their families to hock your products.  This is shameful.   He may have been mistaken saying that he was on a military base BUT you are responsible for including it on the finished ad. If you were really concern about the &#8220;misperception&#8221; the material would be pulled.</p>
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		<title>By: barryjudge</title>
		<link>http://barryjudge.com/best-buy-holiday-advertising-true-stories-rough-cuts/comment-page-1#comment-581</link>
		<dc:creator>barryjudge</dc:creator>
		<pubDate>Fri, 21 Nov 2008 23:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/?p=119#comment-581</guid>
		<description>Fuzzy:
We try to our best in capturing the essence of these stories. I am attaching an exerpt from a letter I wrote to another customer that describes the military base story in a bit more detail. Be interested in your take after you have read it.

&quot;Stephen Suttles, the gentleman in the commercial, is an employee in Store #182, not an actor. He was selected to appear in the commercial as part of a new campaign we recently started called “True Stories.” The idea behind the campaign is that our 140,000 employees across the country have great stories about making a difference with our customers every day. So we asked them to share stories of Best Buy at its very best.

Stephen submitted this particular story about how he loves feeling like he can help military families make the most of their holidays knowing their time together is so precious and limited. Stephen’s father is a retired Army Lieutenant Colonel, and Stephen describes himself as a true “Army brat” living most of his life on military bases up and down the East Coast. As such we felt that his genuine and heartfelt desire to help families facing a difficult time – even in a small way like helping them select the perfect gifts – would shine through in the commercial.

I realize he uses the phrase “on a military base, specifically.” And you are correct that the store is not actually on the base. However, there is no intent to deceive anyone. This is simply Stephen telling the story in his own words; he was not scripted or told to use any specific phrases or language.&quot;

I apologize for any misperception we may have caused. It was not our intent.</description>
		<content:encoded><![CDATA[<p>Fuzzy:<br />
We try to our best in capturing the essence of these stories. I am attaching an exerpt from a letter I wrote to another customer that describes the military base story in a bit more detail. Be interested in your take after you have read it.</p>
<p>&#8220;Stephen Suttles, the gentleman in the commercial, is an employee in Store #182, not an actor. He was selected to appear in the commercial as part of a new campaign we recently started called “True Stories.” The idea behind the campaign is that our 140,000 employees across the country have great stories about making a difference with our customers every day. So we asked them to share stories of Best Buy at its very best.</p>
<p>Stephen submitted this particular story about how he loves feeling like he can help military families make the most of their holidays knowing their time together is so precious and limited. Stephen’s father is a retired Army Lieutenant Colonel, and Stephen describes himself as a true “Army brat” living most of his life on military bases up and down the East Coast. As such we felt that his genuine and heartfelt desire to help families facing a difficult time – even in a small way like helping them select the perfect gifts – would shine through in the commercial.</p>
<p>I realize he uses the phrase “on a military base, specifically.” And you are correct that the store is not actually on the base. However, there is no intent to deceive anyone. This is simply Stephen telling the story in his own words; he was not scripted or told to use any specific phrases or language.&#8221;</p>
<p>I apologize for any misperception we may have caused. It was not our intent.</p>
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