Comments on: Back to School TV Rough Cuts

By: Mark S.

Mark S. — Fri, 24 Jul 2009 20:29:08 +0000

This may seem terrible. But I find Rachel very unappealing. I find myself changing the channel when her commercial comes on. Stay away from people like her for future commercials.

By: Andrea Grizzle

Andrea Grizzle — Mon, 20 Jul 2009 22:08:56 +0000

Thanks Ashley! I’m so excited I’m on the website. But I’d love even more to have my commercial picked! But I don’t see it on here. Give mine a chance!

I’m going off to college and Sultan’s seemed to accomodate the parents more than the student. You need to get the kids excited about back to school! Not so much the parents. Just a suggestion!

By: Ashley Sanchez

Ashley Sanchez — Mon, 20 Jul 2009 22:02:17 +0000

My friend Andrea Grizzle told me her story and it was a good one! Very interesting compared to these. Why didn’t she get a rough cut? I would have voted for hers!

By: Oz

Oz — Tue, 14 Jul 2009 16:18:15 +0000

I also thought that the dot.com spot implied the daughter was able to pick it up, which she shouldn’t be able to do since you need the credit card used to make the purchase to pick up a dot.com order.

I was kind of surprised there wasn’t something around the dorm room. I know I wish we would have had inexpensive small LCD televisions when I went to college, not to mention all of the other cool dorm-friendly tech we carry.

By: Jackie Adkins

Jackie Adkins — Thu, 09 Jul 2009 02:13:03 +0000

Hi Barry, I enjoy your blog and the behind the scenes access these type posts offer as well as the input you seak, which I’m glad you get useful responses.

The two spots I like the most are the Jessica and Max spots. Although all of these demonstrate the expertise of your employees, I think these are the two spots that emphasize services that Best Buy offers that differentiate it from other big box retailers (Geek Squad and the ability to pick it up in the other city). These will get viewers to raise their eyes more so than an employee just making a great suggestion.

I also like the Max spot because I think the college situation is one that many families can relate to if they have children around that age, so you immediately pull them in by establishing rapport based on the story.

Hope my two cents helps! Good luck!

By: Sara Nellermoe Lawrence

Sara Nellermoe Lawrence — Mon, 06 Jul 2009 15:09:44 +0000

Nice choices on all of these, but you asked for feedback so here it is:
Sultan: does it really matter that the son is an only child? The mom is going to miss him either way. Can those few seconds be used to make the message stronger, using Geek Squad to upgrade / improve her computer, etc…
Shirley: I love her energy and the selling point of the family locator. As a mom, that’s huge info for me and will be a selling point for me even though I’m years away from getting one for my child (he’s only 5).
Jessica: cute story, but confusing, why not just ship it to her from dot com? Can someone in the store help with the ordering directly so that the deal is closed before the parents leave the store? It seems like a hole in the system that could have the parents buying from somone else if they’re going home to buy it online. Sorry, that’s not about the spot, but as a previous poster said, it’s confusing.
Max: great story, his delivery is a little muddled at the end because he’s speaking too fast. I really had to be paying attention to get that it was the kid coming back to the store to hug him. Sidebar: does anyone else think he looks a little like Tom Cruise?

By: David Diachenko

David Diachenko — Thu, 02 Jul 2009 05:43:01 +0000

Every time I see these adds, I have only one question. Where are these mythical helpful employees? I have shopped at several Best Buy stores for DVDs, accessories, cell phone, and a television, and the service has been atrocious each time. I work for a retailer that carries some of the same items, and we have gained several customers who went into the Best Buy next door and couldn’t get decent service. Even though our prices are often higher, they appreciate the great service that we provide and come to us instead. As someone who looks for the best bargain and lowest price, I still occassionally shop at Best Buy, but I certainly don’t come in for the customer service experience.

By: joshuakahn (Joshua Kahn)

joshuakahn (Joshua Kahn) — Thu, 02 Jul 2009 02:04:07 +0000

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By: Ana Ivelisse

Ana Ivelisse — Wed, 01 Jul 2009 04:39:36 +0000

I really enjoyed all of them.

Sultan’s was a good basic story about laptops; however, it doesn’t urge me into going to a Best Buy store to purchase a laptop. I could’ve enjoyed a bit more energy.

Max did an amazing job with his. It was fun to watch him, but the whole “how could you not hug this?” at the end was a bit much for me.

Jessica was adorable to watch, but the story didn’t scream “back to school” to me, at all. I think this one would be great for online purposes. Maybe have her on bestbuy.com so people can click on her. Or maybe you can add some where she’s stating that it is a back to school gift. I would truly appreciate it.

I have to agree with Kevin Myers however… Shirley does have the most energy. I really enjoyed watching her tell her story. She seems very passionate about her job. More and more young kids are starting to get cell phones these days and I think she did a superb job in explaining parents that getting a cell phone for their kids doesn’t only benefit the child, but them as well. A lot of people don’t see cell phones as a gift, and that’s why this one sparked my attention. They usually think laptops when they think of Best Buy. I think customers should start thinking of Best Buy as a place for their cell phone needs as well. This one adds a twist. Cell phones can be an inexpensive gift and with today’s economy, I think this one is the winner.

By: converter

converter — Tue, 30 Jun 2009 16:30:06 +0000

Forsooth, my words are quoted back to me whenever I reference Shakespeare! How sublime! Well, play on, for that which we call a rose…