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	<title>Comments on: 1stQ Numbers Suggest Our Strategy Is On Track</title>
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	<description>Updates from the CMO of Best Buy</description>
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		<title>By: johnstack (John Stack)</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-1164</link>
		<dc:creator>johnstack (John Stack)</dc:creator>
		<pubDate>Tue, 07 Jul 2009 15:30:08 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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RT @GeorgeDearing I still don&#039;t get why C-Level execs don&#039;t blog / from Best Buy&#039;s CMO ([link to post]) (Right there with you George!)&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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RT @GeorgeDearing I still don&#8217;t get why C-Level execs don&#8217;t blog / from Best Buy&#8217;s CMO ([link to post]) (Right there with you George!)</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: David Champion - Customer Insight Best Buy Canada</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-1058</link>
		<dc:creator>David Champion - Customer Insight Best Buy Canada</dc:creator>
		<pubDate>Wed, 24 Jun 2009 00:12:45 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-1058</guid>
		<description>Personally, I love the ad that takes on Wal-Mart head on. We have to continue to show the market that we offer more value and one to one interaction than anyone else in the business. The ads have been spilling into Canada quite a bit recently and the feedback I receive has been very positive, even wondersing if we will run them or the same idea in Canada.</description>
		<content:encoded><![CDATA[<p>Personally, I love the ad that takes on Wal-Mart head on. We have to continue to show the market that we offer more value and one to one interaction than anyone else in the business. The ads have been spilling into Canada quite a bit recently and the feedback I receive has been very positive, even wondersing if we will run them or the same idea in Canada.</p>
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		<title>By: Kakie Fitzsimmons</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-1010</link>
		<dc:creator>Kakie Fitzsimmons</dc:creator>
		<pubDate>Fri, 19 Jun 2009 21:39:46 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-1010</guid>
		<description>That is terrific. I really like the things you are doing around social media.</description>
		<content:encoded><![CDATA[<p>That is terrific. I really like the things you are doing around social media.</p>
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		<title>By: Antony van Zyl</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-1007</link>
		<dc:creator>Antony van Zyl</dc:creator>
		<pubDate>Thu, 18 Jun 2009 12:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-1007</guid>
		<description>The era of big box stores are drawing to a close - especially in electronics. Simple retail will not cut it in the near future. As more shoppers enter the buying market who are more comfortable with the e-commerce market, Best Buy will have to offer something that e-commerce cannot - hands on testing, playing and information services. Look at the new Bass Pro World&#039;s or REI in Seattle - or even the Apple stores - they are all retail areas that have become attractions. Instead of just shopping - visitors are experiencing the wares. 

Imagine a Best Buy where you can see all of the items you want in action, use them, play with them, ask questions about them - not just the electronics, but the appliances. Instead of just having stoves and ovens and refrigerators and blenders available on shelves - have cooking classes using the items. Don&#039;t tell people why they are indispensable - any web site can do that - SHOW them.

Take a page from the Michigan Avenue Apple store - set up a theater (25 - 30 seats) and run classes - all day. Basic e-mail, advanced Photoshop, setting up home wifi, synching laptops and desktops, using the mobile web, cooking the perfect souffle, setting up your dream home theater - whatever. 

The use of theater, of training, of classes combines retail with learning, retail with entertainment - makes Best Buy a destination rather than a chore.</description>
		<content:encoded><![CDATA[<p>The era of big box stores are drawing to a close &#8211; especially in electronics. Simple retail will not cut it in the near future. As more shoppers enter the buying market who are more comfortable with the e-commerce market, Best Buy will have to offer something that e-commerce cannot &#8211; hands on testing, playing and information services. Look at the new Bass Pro World&#8217;s or REI in Seattle &#8211; or even the Apple stores &#8211; they are all retail areas that have become attractions. Instead of just shopping &#8211; visitors are experiencing the wares. </p>
<p>Imagine a Best Buy where you can see all of the items you want in action, use them, play with them, ask questions about them &#8211; not just the electronics, but the appliances. Instead of just having stoves and ovens and refrigerators and blenders available on shelves &#8211; have cooking classes using the items. Don&#8217;t tell people why they are indispensable &#8211; any web site can do that &#8211; SHOW them.</p>
<p>Take a page from the Michigan Avenue Apple store &#8211; set up a theater (25 &#8211; 30 seats) and run classes &#8211; all day. Basic e-mail, advanced Photoshop, setting up home wifi, synching laptops and desktops, using the mobile web, cooking the perfect souffle, setting up your dream home theater &#8211; whatever. </p>
<p>The use of theater, of training, of classes combines retail with learning, retail with entertainment &#8211; makes Best Buy a destination rather than a chore.</p>
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		<title>By: Dan Ng</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-992</link>
		<dc:creator>Dan Ng</dc:creator>
		<pubDate>Wed, 17 Jun 2009 02:00:36 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-992</guid>
		<description>I&#039;ve seen first-hand Best Buy&#039;s commitment to staff training and how it pays off as great store experience. It&#039;s ingrained in the culture and Dream Support sounds like a good encapsulation of the ethos. BBY is light years ahead of other CE retailers, globally - congratulations on good numbers.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen first-hand Best Buy&#8217;s commitment to staff training and how it pays off as great store experience. It&#8217;s ingrained in the culture and Dream Support sounds like a good encapsulation of the ethos. BBY is light years ahead of other CE retailers, globally &#8211; congratulations on good numbers.</p>
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		<title>By: Lynne,  Olney Maryland</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-991</link>
		<dc:creator>Lynne,  Olney Maryland</dc:creator>
		<pubDate>Wed, 17 Jun 2009 01:13:25 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-991</guid>
		<description>I used to buy all of our computers cameras, anything tech related from your store. Since the purchase of the Gateway computer, sevral years ago, for my son, I paid nearly 2 grand for a complete package that he was so excited about, with all the amenities, the whole thing is dead now, and I can;s afford to replace it. It&#039;s not the internet connection, it&#039;s not the electricity, he made his last computer last 10 years!!! I made this computer last 10 years(sony vaio) That Gateway was a piece of crap and your store sold it to us hook line and sinker. I guess it&#039;s our tough luck and you are very sorry? Hah! We should have bought a service plan? hah? Ok yeah..I&#039;m a 55 yr old single parent and my 27 yr old is disabled, (vision impaired) in college, Towson U and I pay for it on a Montgomery County Government Md. Nurses salary. Sorry again. I can&#039;t afford to buy him a new computer. I can&#039;t even afford to buy myself a new one. Your crappy company sells crappy products. next time I buy another computer I&#039;ll go directly to the sony site and buy it.</description>
		<content:encoded><![CDATA[<p>I used to buy all of our computers cameras, anything tech related from your store. Since the purchase of the Gateway computer, sevral years ago, for my son, I paid nearly 2 grand for a complete package that he was so excited about, with all the amenities, the whole thing is dead now, and I can;s afford to replace it. It&#8217;s not the internet connection, it&#8217;s not the electricity, he made his last computer last 10 years!!! I made this computer last 10 years(sony vaio) That Gateway was a piece of crap and your store sold it to us hook line and sinker. I guess it&#8217;s our tough luck and you are very sorry? Hah! We should have bought a service plan? hah? Ok yeah..I&#8217;m a 55 yr old single parent and my 27 yr old is disabled, (vision impaired) in college, Towson U and I pay for it on a Montgomery County Government Md. Nurses salary. Sorry again. I can&#8217;t afford to buy him a new computer. I can&#8217;t even afford to buy myself a new one. Your crappy company sells crappy products. next time I buy another computer I&#8217;ll go directly to the sony site and buy it.</p>
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		<title>By: Paul J Plate</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-990</link>
		<dc:creator>Paul J Plate</dc:creator>
		<pubDate>Tue, 16 Jun 2009 20:31:41 +0000</pubDate>
		<guid isPermaLink="false">http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track#comment-990</guid>
		<description>It is easy to be number one, or have massive growth when you have no competitors. None of your brands cross shop other companies. No price matching, no problems. Just a thought.</description>
		<content:encoded><![CDATA[<p>It is easy to be number one, or have massive growth when you have no competitors. None of your brands cross shop other companies. No price matching, no problems. Just a thought.</p>
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		<title>By: Jim Sofranko</title>
		<link>http://barryjudge.com/1stq-numbers-suggest-our-strategy-is-on-track/comment-page-1#comment-989</link>
		<dc:creator>Jim Sofranko</dc:creator>
		<pubDate>Tue, 16 Jun 2009 20:19:49 +0000</pubDate>
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		<description>Congrats on the Q1 results, quite an accomplishment in this economy...like the new Magnolia shop within the store on Elston here in Chicago.</description>
		<content:encoded><![CDATA[<p>Congrats on the Q1 results, quite an accomplishment in this economy&#8230;like the new Magnolia shop within the store on Elston here in Chicago.</p>
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